Online Art Selling Business

Noting that their categorization reflects significant evolton within the nig.
Online Art Selling Business Models
soling field., the 2014 Hfiscox report defined six separate online art seling to, prodels, which are paraphrased below (they did not revise any of hose calegriet, their 2015 report). Some channels are hybrids of these categories, but in games, think they cover the field well. The first three and the last model serve predominan the secondary market, although that is changing in interesting ways. Models our en five are often tailored to the primary market.
1. Online-only auction: auctions that don't have a physical space and hat buyers often cannot inspect the work before bidding
2. Bricks and clicks: auctions with both physical spaces and online method for bidding and possibly paying, with increased probability the work is available for inspection before the sale
3. Online auction aggregator: platforms that provide online bidding for physia. auction houses
4. Online gallery/marketplace: any non-auction platform (either partofaphe cal space or a gallery that exists entirely online) that lets buyen immelie. purchase artworks sight unseen using a "click to buy" function
5. Inquire to buy: a variation of the online auction of online gilli lists details and prices (and usually, but not always, images) that requires interested buyers to make an inquiry to the seller, rather than clicking to buy or bidding online.
6. Peer-to-peer: any platform that connects buyers and sellers directly with each other, but usually still requires a fee for this service.