Online Art Selling

WHAT HAS CHANGED?
1' D08, having a "solid online stalegy" for a contemporary at dealer generally sant having a good website with an easy-to-remember domain name: alstong carnte on Artnel, and pethaps a gallery page on Facebook that promored Unconf if frens. Actually selling contemporary art online was a very rare occasion, By W5, though, there were many more new considerations for a "solid online strategy," induding having a presence on Twitter and Instagram at the very least; a galleryTumblr site perhaps; a prominent presence on Artsy, Artnet, and Artspace; pages
with videos on Vimeo and YouTube; savvy usage of Paddle8, FirstDibs, Amazon,Aviatic, etc.; and even perhaps proprietary ideas about turning one's own web-it into an e-commerce platform. Online business consultants whom an art dealeright hire to advise them about strategies and best practices had to admit that whaty said at any point would very likely be significantly outdated six months from 1. Nowhere in the art industry were things moving as quickly and confusingly as in, especially when it came to knowing how to combine all this to increase sales. Indeed, in March 2015, London-based art dealer and art market pundit Kenny ichter linked from his Facebook account to an article on the New York limes il about the online art market and declared "art sales and the internet isn't big now and won't- until there are paradigm shifting changes in technology.