Online Art Businesses

gait Principles and Perceptions of Online Ar Businessar
Esote we look at the feather, interfer selling websies or waial meta chumal, Spyping the contemporary at market, lei's discuss a fow of the base petented. Li exist about selling art via online channels. The arguments that af entice. Oils channel will make for why their platform will contribue to your sUccre an
into two basic categories: (1) buyers' convenience and (2) buyers' comfort/access. While these are often conflated, the convenience argument is generally one made for more established fine art buyers: they can search and find the ar they know they want (even if they don't know you're selling it) more easily online than they can by randomly visiting many physical spaces. The comfort/access argument is one made
for newer fine art buyers, who may be intimidated by the legendarily icy reception or arcane rituals they have experienced or even only heard are common in physical galleries or high-profile auction houses. Moreover, the comfort/access argument is often used specifically in relation to younger wealthy consumers who demand instant doess to the things they want, and, we are told, simply will not tolerate being told
bey are on a gallery's waiting list. They would rather spend their money on oher things than risk such humiliation.