阿里获“Hello Kitty家族”授权，二次元成新财富密码？（讲解版）|E0705

晨读怎么过瘾？快来加入友邻优课【夏说英文晨读训练营】吧！

服务重磅升级：

1、每周夏鹏老师、Jimmy、Q等晨读老师在线直播交流；

2、 每周一次Jimmy老师在线连麦纠音，指导发音；

3、每天更新（晨读&经典配音&夜听），提供英语环境；

每日仅限200个名额，加入晨读群还送72节夏鹏老师视频课—《英文学习方法论》，解决你的英语学习疑难杂症。

参与方式：关注微信公众号【夏说英文晨读】，回复“晨读”。不来太亏哦！

▍原文

Shares in Sanrio shot up as much as 15 percent on Thursday morning after the Japanese company behind Hello Kitty struck a licensing deal with Chinese ecommerce group Alibaba in a bid to expand its footprint.

The five-year deal signed with Alibaba’s intellectual property licensing subsidiary, Alifish, will cover Sanrio’s cast of characters including Hello Kitty, My Melody and her rival devilish rabbit character Kuromi — a hugely popular character in China after a local influencer with more than 14mn followers posted a viral video on social media last year.

“We expect not only a notable increase in our merchandise volume with the platformer giant, but also some potential clues from the tech company as we explore new businesses in metaverse and blockchain,” said a Sanrio spokesperson.

▍语言点 

1. shoot up 激增，飙升

· Sales shot up by 9% last month.

上个月的销售额激增了9%。

2. strike a deal 达成协议

3. in a bid to 为了

4. expand one’s footprint开拓市场

· footprint /ˈfʊtprɪnt/ n. 脚印

· in a bid to expand one’s footprint 为了扩大商业版图 

5. intellectual property(IP) 知识产权

6. subsidiary /səbˈsɪdiəri/ n. 子公司 

7. devilish /ˈdev(ə)lɪʃ/ adj. 邪恶又迷人的 

8. viral /ˈvaɪər(ə)l/ adj. 传播广泛的；病毒性的

· a viral video 爆火视频

· go viral 爆火

· Their video has now gone viral with millions of views.

他们的视频爆火，已有数百万播放量。

9. notable /ˈnəʊtəb(ə)l/ adj. 显著的 

10. merchandise volume 商品交易额

11. metaverse /ˈmetəvɜːs/ n. 元宇宙

12. blockchain /ˈblɒktʃeɪn/ n. 区块链

再次提醒：快来加入友邻优课【夏说英文晨读训练营】！

每周晨读老师直播交流+每周Jimmy连麦纠音+丰富英语内容；

今日仅限200个免费名额，参加还送72节夏鹏老师视频课—《我的英文学习方法论》。

参与方式：关注微信公众号【夏说英文晨读】，回复“晨读”即可。快来和晨读老师们直播连麦！