阿里获“Hello Kitty家族”授权，二次元成新财富密码？（朗读版）|E0705

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▍原文

Shares in Sanrio shot up as much as 15 percent on Thursday morning after the Japanese company behind Hello Kitty struck a licensing deal with Chinese ecommerce group Alibaba in a bid to expand its footprint.

The five-year deal signed with Alibaba’s intellectual property licensing subsidiary, Alifish, will cover Sanrio’s cast of characters including Hello Kitty, My Melody and her rival devilish rabbit character Kuromi — a hugely popular character in China after a local influencer with more than 14mn followers posted a viral video on social media last year.

“We expect not only a notable increase in our merchandise volume with the platformer giant, but also some potential clues from the tech company as we explore new businesses in metaverse and blockchain,” said a Sanrio spokesperson.

▍语言点 

1. shoot up 激增，飙升

· Sales shot up by 9% last month.

上个月的销售额激增了9%。

2. strike a deal 达成协议

3. in a bid to 为了

4. expand one’s footprint开拓市场

· footprint /ˈfʊtprɪnt/ n. 脚印

· in a bid to expand one’s footprint 为了扩大商业版图 

5. intellectual property(IP) 知识产权

6. subsidiary /səbˈsɪdiəri/ n. 子公司 

7. devilish /ˈdev(ə)lɪʃ/ adj. 邪恶又迷人的 

8. viral /ˈvaɪər(ə)l/ adj. 传播广泛的；病毒性的

· a viral video 爆火视频

· go viral 爆火

· Their video has now gone viral with millions of views.

他们的视频爆火，已有数百万播放量。

9. notable /ˈnəʊtəb(ə)l/ adj. 显著的 

10. merchandise volume 商品交易额

11. metaverse /ˈmetəvɜːs/ n. 元宇宙

12. blockchain /ˈblɒktʃeɪn/ n. 区块链

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