2册-072**********************

1.什么是“First-mover advantage”？

The great racing driver, Sir Malcolm Campbell, was the first man to drive at over 300 miles per hour.

注意：Sir置于名字前，表示爵士，比如：Sir Isaac Newton.

亮点赏析：这句是全文的Topic sentence，开门见山点出主题。这篇文章描述的故事的方式，也是Pyramid structure

造句： the first man to do sth.

Neil Armstrong was the first person to set foot on the moon.

Xu Haifeng was the first Chinese athlete to win an Olympic gold medal.

Founded by Elon Musk, SpaceX became the first private company to ship cargo to the International Space Station in 2012.

拓展知识: First-mover advantage

在人的心智认知中，往往只记得住第一名，所以，我们记得第一个登月的Neil Armstrong,但是第二个登上月球的Buzz Aldrin却无人知晓。

第一名的优势，叫First-mover Advantage.  

The first mover advantage refers to an advantage gained by a company that first introduces a product or service to the market.

One of the advantages of being a first mover is brand recognition.

比如：Coca-Cola；苹果的iPhone和iPad

那什么是“Second-mover advantage”？

Second-movers watch and learn, and are less likely to make the same mistakes that the first-mover made.

比如：Amazon虽然不是第一家线上书店（第一家是：Books.com），WeChat也不是第一个手机语音通讯工具，但却是最成功的。Google也不是第一个搜索引擎，Yahoo比Google更早推出搜索引擎，但是Google却后来居上。

记住：You are never too late to learn.

2.Story-telling :没有矛盾冲突不是好故事

Although Campbell reached a speed of over 304 miles per hour, he had great difficulty in   controlling the car because a tyre burst during the first run.           

语言点：

during the first run ,注意这里的run表达是行程.

A run is a trip by car ,plane, boat etc.

Campbell and his motor car Bluebird made two runs over a one-mile course.

遇到困难，麻烦的表达：

have a lot of trouble doing ...【56课】

have great difficulty (in) doing ...【72课】

造句：

I have a lot of trouble memorizing vocabulary.

I have great difficulty understanding the lecture.

亮点赏析：如何讲一个好故事?

Creating conflict makes a story more appealing.

小说家Ian Irvine曾说：

“In its purest form, a story consists of just three elements: conflict, action and resolution .”

“Someone is faced with a problem (conflict) that he must struggle to overcome (action), and he either wins or loses (resolution).”

CONFLICT + ACTION + RESOLUTION = STORY

“Stories are about adversity. Happiness can be the ending of the story, but it can't be the story itself. Why not? Because happy characters don't want to change. Happiness doesn't force the characters to act and thus reveal themselves and, if the characters are having a good time, the reader is not.”

3.“Like father , like son.”

Following in his father's footsteps many years later, Sir Malcolm's son, Donald, also set up a world record. Like his father, he was driving a car called Bluebird.

亮点赏析：Following in one's footsteps , ....

注意：这个分词状语也可以放最后：

Many years later, Sir Malcolm's son, Donald, also set up a world record, following in his father's footsteps.

那么把分词状语放前后有什么差别么？

造句：Following in the footsteps of Apple, companies around the world began to develop smart phones and tablet PCs.  

或者：Companies around the world began to develop smart phones and tablet PCs，following in the footsteps of Apple.