-A Growing Shift in Where Collectors Prefer to Buy Art
The transfer of power from galleries to fairs corresponds with another shift whereby collectors increasingly buy art via means other than walking into a gallery space, which only a few decades ago was virtually their only option. To underscore this shift, below I borrow a table of data developed for a slightly different issue in Chapter 5 but which still relates to this. In a survey I posted online, 108 anonymous collectors from North America, Europe, Japan, and South Africa (at least a few of whom I know, from their emailing me behind the scenes, are regularly listed among the world's top 200 art collectors) submitted the following responses to the question "What percentage of the art that you collect now do you find in a traditional art gallery visit (as opposed to online or at a fair)?