【讲解版】Lesson49 市场调查-Part1

1. You might have a general idea of who your users are and what they need, but you must dig deeper if you want to win their loyalty. 也许你对自己的客户是谁以及他们的需求有大致了解，但是想要赢得他们的忠诚，则需要更加深入的调研。

商务词汇：

loyalty/ˈlɔɪəlti/ n. 忠诚度

发音：

dig& deeper

短音和长音的对比

2. A brand needs to learn how to relate to the customer in their language to facilitate a positive relationship. 品牌需要学习如何以客户的语言，和客户形成正向的联系。

商务词汇：

facilitate /fəˈsɪlɪteɪt/ v. 形成，造成

3. Conducting individual interviews allows you to dive further and explore the customers’ concerns, which can lead to all sorts of revelations. 客户访问有助于深入了解客户需求，同时也能带来很多新的惊喜。

商务词汇：

revelation /ˌrevəˈleɪʃn/ n. 揭示，揭露；天启

4. As the real estate market is saturated in this region, room for growth can become extremely limited. 该地区的房地产市场已经饱和，增长空间极其有限。

商务词汇：

saturated /ˈsætʃəreɪtɪd/ adj. 饱和的

句子结构：

名词+ is saturated in this region, roomfor growth can become extremely limited.

Rentalcar market is saturated in this region, room for growth can become extremely limited.

该地区的租车市场已经饱和，增长空间极其有限。

5. Identifying your target audience as a business can help craft marketing strategies and define your core customers.  锁定目标客户有助于制定市场策略和甄别核心客户。

商务词汇：

craft /kræft/ v. 精心雕琢

6. Today, social media is acritical part of any business’ marketing plan, as it’s a hugely compelling way to drive traffic and build brand awareness. 现如今，社交媒体是营销策略的重要组成部分，因其在吸引流量和提升品牌知名度方面非常有效。

商务词汇：

drive traffic 吸引流量

brand awareness 品牌知名度

7. An organization's downfall could invariably stem from failing to account for factors that they never knew.企业的衰落很有可能就源自于对未知因素的毫无察觉。

商务词汇：

stem from 源自于