【美音版】Lesson49 市场调查-Part2

1. Without proper market research, it’s impossible to understand your users.

2. Companies that use market research have a better chance to succeed because they are aligned with the external marketplace.

3. Some movies use a successful movie festival run to market their films to buyers.

4. Film festivals also offer movies a chance to be seen by critics, who can boost interest in the film.

5. Forbig-budget movies with a theatrical release, the weekend opening box office is key to their success.

6. Marketing professionals use trailers, posters and celebrity interviews to drive awareness of films.

7. The cornerstone of film marketing is the poster or one sheet.

8. Posters often contain tag lines – brief, memorable catchphrases that sum up the theme.