【英文朗读】Shanghai puts conditions on blind box business

Shanghai puts conditions on blind box business

00:08①Shanghai has issued guidelines on the sale of blind boxes-which contain at least one unknown surprise item-in a move to protect consumers' interests. 

00:18②Some of the clauses in the guideline have triggered public discussion, including one that says a blind box should not be priced over 200 yuan ($31), and another that bans the sale of blind boxes to children under 8 years old. The guideline also said blind box operators must clearly mark on the package the number of each type of blind box series produced, and the probability of getting the surprise item. 

00:46③"It also said that when a consumer continues to purchase the same blind box product, and if he or she has spent a certain amount of money on them or has bought it a certain number of times, the consumer can get a surprise type of the series or the entire series," said Wu Yandong, deputy head of the bureau's competition division. 

01:08④The guideline also said that blind box operators shall not carry out excessive marketing, and sales to children aged 8 and above can only take place after consent of their guardians is obtained. 

01:22⑤Pop Mart, a leading domestic blind box producer and toymaker, said it will actively respond to the guideline and explore detailed plans to put the requirements into practice.