Annamária also listed the possible goals and/or advantages of galleries collaborating of joint events, including to : • create a discussion platform, as well as an integral part of the local art ecosystem .contribute to the city's artistic development and growth •form community in the sphere of culture • reach critical mass of art on display to draw attention and create a buzz for the general public, mass media, and art professionals in an increasingly event-based art world •attract masses of non-collectors into art events and galleries to catch their interest and educate future buyers/collectors •concentrate at least one weekend a year on galleries' activity •create a hub worthy for visiting for international collectors