The power of colour 色彩的魅力

猛虎训练营拉开序幕啦……

欢迎大家哦

红色对你来说意味着什么？那么紫色、黑色和绿色分别带有什么象征意义呢？哪个颜色会给人一种可靠的感觉？在设计师与市场营销人员竖立品牌形象时，颜色起着非常重要的作用。本期《凯哥猛虎训练营 》探讨不同的色彩在注重品牌化的当今市场中所扮演的角色。

测验与练习

1. 阅读课文并回答问题。

1. Which colour is associated with trust?

2. Why do people notice red first?

3. Why are sale posters often red?

4. Which word means ‘strange; hard to understand’?

5. True or false: Customers always believe green packaging means that a product is good for the environment.

2. 请你在不参考课文的情况下完成下列练习。选择一个意思合适的单词填入句子的空格处 。

1. Luther is a very ______ employee. He does everything on time and to a high standard.

glossy luxury sophisticated competent

2. Having a baby on an ______ date is important in many cultures.

exclusive auspicious sophisticated tranquil

3. Michael is a ______ traveller. He always researches his destination before arriving to make sure he pays the right price for things.

savvy prestigious designer exclusive

4. Wearing designer clothes can give ______ sophistication.

airy air of an air of the air of

5. Sandy really ______ the crowd with her bright pink hair!

stands out stands up stands out from standing out from