5. Liv*********************************

5. Livestreams and ViralPosts
5.直播和病毒式帖子

Welcome back. And if you,you are new here and you've somehow stumbled to
欢迎回来。如果你是新来的，不知怎么的

episode five, first of all, go back andwatch the other four episodes. I mean, you can skip past the stuff you alreadyknow. Some of it's really basic. Some of it's very, just common sense, but it'sall necessary. This is all something that like, if you want to grow organicallyon Instagram and social media in general, you kind of need to know this stuff.
第五集，首先，回去看另外四集。我是说，你可以跳过你已经知道的东西。有些是很基本的。有些是非常，只是常识，但这都是必要的。如果你想在Instagram和社交媒体上有机地成长，你需要了解这些东西。

Uh, you need to know the basics. You needto know how to walk before you can run. And honestly, social media is prettystraightforward once you really know what to do, there's no real crazyalgorithm. That's going to blow you up all of a sudden, out of nowhere, unlessyou have like money to do it. That's when you're looking at like blowing up andsanely.
呃，你需要知道基本知识。在你会跑之前，你需要知道如何走路。老实说，社交媒体很简单一旦你真的知道该怎么做，就没有真正疯狂的算法了。那会突然间把你炸飞的，突然间，突然间，除非你有钱。那时候你看起来像是在发疯，神志清醒。

But right now we're going to focus onorganic growth. So, first of all, if you've watched episode one, two, three,and four, you would know that we've gone through whether they're post photos orvideos. You know, consistencies of posts, which niches to go through, how to docollaborations, you know, shout
但现在我们要关注有机增长。所以，首先，如果你看过第一集、第二集、第三集和第四集，你就会知道我们已经了解了他们是上传照片还是视频。你知道，帖子的一致性，通过哪些利基，如何进行合作，你知道，大喊

out for shout outs,utilizing ICTV and utilizing story like filters and all that stuff.
大喊大叫，利用ICTV，利用类似故事的过滤器等等。

Just to increase your following and justkeep stuff moving forward. Cause once again, It is not about gaining super,super fast. It is about getting in general. So the game, the super fast gamewill come over time. It's like a snowball effect. The faster, like, like themore you work at it, the faster you gain, the faster you gained, the more itbecomes like the snowball effect.
只是为了增加你的关注度，让事情向前发展。因为再一次，它不是关于获得超，超快。它是关于一般化。所以这场比赛，超级快的比赛迟早会到来的。就像滚雪球一样。越快，就像，你越努力，你得到的越快，你得到的越快，它就越像滚雪球效应。

The more it like becomes like bigger andbigger. You get to reinvest, you kind of learn all this like different stuffand everything. You test out all these different strategies, what works for youand the best part about it all. Testing out these strategies on, on any one ofthese apps and seeing what works for you and test
它越想越大。你可以再投资，你可以像学习不同的东西一样学习所有的东西。你测试了所有这些不同的策略，什么对你有效，以及其中最棒的部分。看看这些策略对你有什么用

really, really well.
真的，真的很好。

We'll work on other apps too, that havesimilar formats specifically like Tik TOK, you know, Twitter, um, YouTube, evenif you're doing ICTV videos, you know, and vice versa, you know? So once youhave this like specific niche and you're doing really, really well with it,it's going to translate really well to other social medias too.
我们也会研究其他类似格式的应用程序，比如Tik-TOK，Twitter，um，YouTube，即使你在做ICTV视频，你知道，反之亦然，你知道吗？所以一旦你有了这样一个特定的利基，你做得非常非常好，它也会很好地转化到其他社交媒体上。

And you'll probably honestly have a lot offans that transfer over to. So what we're going to talk about though, and thisone is. Instagram live streams and viral style posts and how to kind of findthose viral style posts and really like delve into what, like how they reallykind of work, you know? And it, it's very, very hands-on.
老实说，你会有很多粉丝转投过来。所以我们要说的是，这个是。Instagram直播流和病毒式的帖子，以及如何找到那些病毒式的帖子，以及如何深入研究它们到底是如何工作的，你知道吗？而且，这是非常非常实际的。

You do need to be very hands-on with allthis stuff. If you're not hands-on and you're not really working towards it,you're not going to like do well with it. It's just how it is with everythingin life. If you're not consistently working towards stuff and, and reinnovating stuff and, and working on yourself to better your content in everyway possible, as much as you can, you're doing yourself a
你真的需要亲自动手做这些事情。如果你不亲力亲为，也不真正努力，你就不会喜欢把它做好。这就是生活中的一切。如果你没有一直致力于内容，并且不断创新，并且尽可能多地改进你的内容，那么你就是在尽你所能地改进你的内容

disservice and you'rekind of giving yourself the ability to fail.
伤害你，你就有可能让自己失败。

Because you are not trying to win anyways,though. Instagram live. So Instagram live is another component of the socialmedia platforms. It's not completely confirmed that it does like amazing, likefor helping you and all that stuff. It's just another component that if you'reusing all the components of Instagram and everything that Instagram gives you,it's most likely going to help on top of that.
因为你无论如何都不想赢。Instagram直播。所以Instagram live是社交媒体平台的另一个组成部分。这还没有完全证实它真的很神奇，像是帮助你之类的东西。这只是另一个组件，如果你使用Instagram的所有组件和Instagram提供的所有东西，它很可能会对你有所帮助。

If you ever have any influencers that comeinto your Instagram live. And they want to guests say they have 200,000followers and you have 2000 followers and then you guest with them, are yougoing to their live? And you cast with them, you're going to have thousands of followerspop into your stream, literally just to see that other creator as well.
如果你有任何有影响力的人进入你的Instagram live。你要和他们的追随者住一起，然后他们说你要和他们的追随者住在一起吗？当你和他们一起表演的时候，你会有成千上万的追随者涌入你的信息流，实际上只是为了看看另一个创造者。

But now that it's exposure for yourself.So it really like you can basically. Give yourself a following by just guestappearances on other people's live stream. And it's a way that people don'treally like think of whether they guessed you or try to guest into your streamis really up to them. And a lot of the times, a lot of people, unless they'realready on the live stream are not going to want to just.
但现在这是对你自己的曝光。所以基本上你可以。在其他人的现场直播中给自己一个客串。这是一种人们不太喜欢思考的方式，他们是否猜到了你，或是试图进入你的信息流，这完全取决于他们。很多时候，很多人，除非他们已经在直播中，否则他们不想只是。

Randomly, you know, hop on live, uh, andlike get out of whatever they're doing, because if they're just watching,they're probably just sitting and chilling, but you can see like prettyexponential gain, especially by like, like say you had a group of people andthis is something that is really, really huge online.
随机地，你知道，跳到现场，呃，然后离开他们正在做的任何事情，因为如果他们只是在看，他们可能只是坐在那里发冷，但是你可以看到指数级的增长，尤其是像这样，比如说你有一群人，这在网上是非常非常非常巨大的。

And I didn't actually think I would talkabout in this series, but having a group of people with a collective effort topush the same direction, the same like narrative, what you want to get likefamous. Likewise, whether you want to do a comedy or something else, having thegroup is huge because you can all feed off of each other's I game.
实际上我并不认为我会在这个系列中谈论，而是让一群人集体努力，推动同一个方向，同样的叙事，你想让什么出名。同样的，无论你想拍喜剧还是其他什么，拥有一个团队是非常重要的，因为你都可以从彼此的I游戏中获益。

And that's been proven with, you know,like multiple big groups. I don't want to say names just in case of like legalpurposes, but like there's multiple big groups that have come from social media.A lot of them are still really pigging social media right now, and have gainedmillions and millions of followers just because they had the group mentalityand they executed better than other people.
你知道，这已经被多个大集团证明了。我不想说名字只是为了防止类似的法律目的，而是因为有很多大集团都来自社交媒体。他们中的许多人现在仍然在大力发展社交媒体，并且已经获得了数以百万计的追随者，仅仅因为他们有群体的心态，而且他们比其他人表现得更好。

And I honestly commend those people.Because if you can execute it, it's a lot to plan. It's a lot to say thatyou're going to do something, but once you can execute and you execute well,that's when you're going to really see like crazy gain. So having a group offriends that you're doing this stuff with to grow with, and you're really alllike, kind of building off of each other and collaborating with each other,jumping into each other's livestreams, all that kind of stuff, um, is a really,really, really good way of like growing.
我真诚地赞扬这些人。因为如果你能执行它，就需要计划很多。很多人说你要做点什么，但是一旦你能执行并且执行得很好，那你就会看到疯狂的收获。所以，有一群朋友和你一起做这些事情，一起成长，你真的都喜欢，互相建立关系，互相合作，跳进彼此的生活流，所有这些，嗯，是一种非常，非常，非常好的成长方式。

So. Not saying to go become friends withpeople just to grow off of social media, but that is one way to do it. Um,okay. So now we're going to dive into the best part of this series. The partwhere I tell you how to go and see viral posts. And honestly it might be kindof anti-climactic because it's really, really, really, really easy Instagram asI've talked about in the other episodes has an explore page on that explorepage.
所以。不是说去结交朋友只是为了摆脱社交媒体，但这是一种方法。嗯，好吧。所以现在我们将深入了解这个系列中最精彩的部分。我告诉你如何去看病毒式的帖子。老实说，这可能是一种反高潮，因为它真的，真的，真的，非常简单的Instagram，就像我在其他几集里提到的，在探索页面上有一个探索页面。

You'll see big like boxes and you'll see,you'll see videos. You'll see. Photos, all that kind of stuff. You'll see abunch of boxes about stuff, and the big boxes tend to all be videos. Now Iwould go through and click one of those videos on that box and scroll throughthe videos until you find something in your niche that you like that has over200,000, 300,000 views, preferably in the millions.
你会看到像盒子一样的大盒子，你会看到，你会看到视频。你会看到的。照片之类的。你会看到一堆关于东西的盒子，大盒子往往都是视频。现在我会浏览并点击其中一个视频，然后在视频中滚动，直到你在你的小众领域中找到一个你喜欢的，有超过20万，30万的浏览量，最好是数百万次。

If you can see that style, learn thatstyle. Learn how to create videos like that. And just literally, even if youhave to go shot by shot and plan it all out from that one video that got amillion, 2 million views, that is a perfect way. To choose and just reallydissect that, you know, look at the hashtags.
如果你能看到那种风格，那就学习一下。学习如何创建这样的视频。从字面上说，即使你不得不一个镜头一个镜头的计划，从一个视频得到100万，200万的浏览量，这是一个完美的方式。选择并仔细分析一下，你知道，看看标签。

They're using, look at the descriptionsthey're using look at like who's liking their posts because a lot of the timesyou'll have a lot of big pages like their posts, because if you have bigcreators liking your posts, you land on the explore page more, the more bigcreators you have liking their posts, the more that you can be seen by otherpeople on your explore page.
他们在使用，看看他们使用的描述，看看谁喜欢他们的帖子，因为很多时候你会有很多像他们帖子一样的大页面，因为如果你有大的创作者喜欢你的帖子，你会更多地登陆探索页面，你有越多的大创作者喜欢他们的帖子，其他人在浏览页面上看到的内容越多。

So like that is a big thing. Find a viralstyle from that. If you don't know what you want to do, you don't know whatniche you want and you're just out there, like choosing something now,literally just go through those videos, find something that you like that hasmillions of views or 500,000, like 200, 300,000 plus views.
所以这是件大事。从中找出病毒式的风格。如果你不知道你想做什么，你不知道你想要什么样的利基市场，你就在那里，就像现在选择一样，随便翻看那些视频，找到你喜欢的有数百万或50万，比如200，300000多个浏览量的东西。

Like that's like verifiably, like viral onInstagram. And then literally just go take that style of video. Don't steal thevideo that they did, but take that style of video. And go create that style ofvideo for your page and make that your niche. That is the biggest tip of adviceI can give you, because if you can do that correctly.
就像是可以证实的，就像Instagram上的病毒一样。然后直接去拍那种风格的视频。不要偷他们做的视频，但要拍那种风格的视频。去为你的页面创建那种风格的视频，让它成为你的利基。这是我能给你的最大的建议，因为如果你能正确地做到这一点。

And you really, really study this stuff.You're going to see those viral style types of posts. Not only that, but like,and I want to talk and touch on this too. This is something that no one reallythinks about doing. Once you have videos that are doing really well, go takethose videos and go to pages that post similar content of yours.
你真的，真的研究这些东西。你会看到那些病毒式的帖子。不仅如此，我还想谈谈这个问题。这是没有人真正想过要做的事情。一旦你有了非常好的视频，就去拍那些视频，然后去发布类似内容的页面。

Try send them your videos, DM them, youknow, email them go the extra mile, be like, Hey. This is my content it's doingreally well. I think I could blow up and I think it will help your page bygiving value to that page or that person, because
试着把你的视频发给他们，你知道的，给他们发邮件，多说一句，嘿。这是我的内容，做得很好。我想我可以炸毁它，我认为它会通过给那个页面或那个人带来价值来帮助你的页面，因为

there's a person behindthese theme pages. And when I say going to those
在这些主题页后面有个人。当我说去那些

pages, I mean like themepages, like you have like best laugh stuff like that.
页面，我的意思是像主题页面，就像你有最棒的笑料那样。

That's just a random, like, Thing I'msaying, because it's not like copyrighted, but like, like theme pages onInstagram are basically pages that post content that are not themselves, butcontent that other people have posted go literally to their DMS spam as manylike theme pages as you want, or as you can, not spam, but make individual likemessages for all of these people saying, Hey,
这只是一个随机的，比如，我想说的，因为它不像是有版权的，但是Instagram上的主题页面基本上都是发布自己不是自己的内容的页面，但是其他人发布的内容会直接进入他们的DMS垃圾邮件，就像你想要的一样，或者你可以，不是垃圾邮件，但是给所有的人发个信息说，嘿，

Can you give me a chance,this is a good video.
你能给我一个机会吗，这是一个很好的视频。

This did well. I think it'll do well onyour post and just ask them like, all you want to return is you want to tagthose posts alone, those big posts alone, and you can do this with any postsyou have on social media that goes viral on like ticktock Twitter or likeYouTube or Instagram. You can go and you can push those clips to all thosetheme pages and really like ask them and see if they like, and just put it outthere.
这个做得很好。我想在你的帖子上会做得很好，只要问他们，你想返回的只是你想单独标记那些帖子，那些大帖子，你可以用你在社交媒体上发布的任何帖子，比如ticktock Twitter，YouTube或Instagram这样的帖子。你可以去，你可以把这些剪辑推到所有的主题页面，然后问他们是否喜欢，然后把它放在那里。

You never know if you don't try. So thatis a huge, huge piece of advice that a lot of people don't do. And a lot ofpeople kind of lose out on, you know, and it's like, you like, like say you getone page, even if the page is a hundred thousand followers and they only get15,000 views and you push it out to a bunch of those smaller pages and they insome pages like pick it up and then you show how well they're like posted onanother page and then another page posts you.
你永远不知道如果你不尝试。所以这是一个巨大的，巨大的建议，很多人不做。很多人都失去了，你知道，就像，你喜欢，比如说你有一个页面，即使这个页面有10万个追随者，他们只有15个，000个浏览量，你把它推到一堆更小的页面上，它们在一些页面上，比如“捡起来”，然后你展示它们在另一个页面上发布的效果，然后另一个页面发布给你。

And then before, you know, it, you havelike a hundred different pages that are literally all posting your content. Andfirst of all, they post one. Posts from you.
之前，你知道的，你有上百个不同的页面，它们都在发布你的内容。首先，他们贴了一张。你的帖子。

And it does really well. They're going touse more of your content in the future. You're going to start seeing rapidgrowth. This is kind of like the insider hack
而且做得很好。他们将来会更多地使用你的内容。你将开始看到快速增长。这有点像内幕黑客

type of stuff.
东西的类型。

This is like the stuff where like, oncethose theme pages are posting you a lot and you're getting on all of thesedifferent theme pages, and this is something that like, this is very exclusiveand people don't ever talk about, but once all those people are posting, you.All those team pages are posting you and you
这就像是，一旦这些主题页面向你发布了很多内容，你就会进入所有不同的主题页面，这是一个很独特的东西，人们从不谈论，但是一旦所有的人都在发帖，你就会。所有的团队页面都在发布你和你

get like a big network ofthat.
就像一个庞大的网络。

That's how you become asuperstar on Instagram. That's how you become
这就是你成为Instagram超级明星的原因。你就是这样变成这样的

huge on Instagram. Honestly, you'reutilizing the power of other audiences that you wouldn't normally be able toget to just by the explore page and stuff that like already has like people onit. One thing I will say as well, once you start getting really big onInstagram is do not read the comments.
在Instagram上很重要。老实说，你在利用其他受众的力量，而你通常不可能仅仅通过浏览页面和like上已经有了like的人的内容来访问。有一件事我也会说，一旦你开始在Instagram上大做文章，那就是不要看评论。

For every hundred good comments you'regoing to get for every a hundred fans you're going to have, you'll have thatone hate comment. You'll have that one hate coming. That's going to ruin anddestroy your self-esteem no matter how big you are, because we're all humansand no one wants to be treated like their content is good.
对于每一百个好的评论，每一百个粉丝，你就会有一个讨厌的评论。你会让那个讨厌的人来的。不管你有多大，这都会毁了你的自尊心，因为我们都是人，没有人愿意被当作内容好的人来对待。

And it's really demoralizing. No, I'm notsaying don't read any comments that are like constructive criticism on how toget better and not follow what your fans like. And listen to the suggestionsI'm saying don't read. The bad comments and the comments that you do read. Makesure that they're constructive, like comments, make sure like, like it's likesomething that like, you know, that your fans are liking, you can tell by howmany likes are on the comment.
这真的让人泄气。不，我不是说不要读任何评论，像建设性的批评如何变得更好，而不是跟随你的球迷喜欢什么。听我的建议不要读。不好的评论和你读过的评论。确保他们是有建设性的，比如评论，确保像，就像你喜欢的东西，你知道，你的粉丝喜欢，你可以通过评论中有多少人喜欢来判断。

If it's something that everyone would want.But in all reality, honestly like the views on your video and the videos thatdo better views wise and do better likes wise is in reality what your fansactually want, because you could have one person say that they want something,get a hundred likes on it, go and make the video.
如果这是每个人都想要的。但事实上，老实说，喜欢你视频上的观点，那些做得更好的观点和更喜欢智慧的视频实际上是你的粉丝们真正想要的，因为你可以让一个人说他们想要什么，得到一百个喜欢，然后去做视频。

And then there's thousands of people thatdon't want it. But. Also vice versa. You could make the video. And then there'sthousands of people that loved it. And they were like, like you hit the nail,like spot on with that stuff. So it's really, really, really all just kind oflike up to just paying attention to your social media, paying attention to whatdoes well, focusing on a viral niche, focusing on like viral videos andstudying everything you watch.
还有成千上万的人不想要它。但是。反之亦然。你可以做视频。还有成千上万的人喜欢它。他们就像，就像你击中了钉子，像是点着那东西。把注意力集中在你的社交媒体上，就像关注病毒一样。

Don't just study, like the videos that youpost study, everyone else's videos that do well, because you want to know thisinside and out, because once you know this inside and out, no one can ever kindof tell you you're doing it wrong because you will just be consistently goingviral. That is kind of it for the fifth episode.
不要只是学习，比如你发布的学习视频，其他人的视频都做得很好，因为你想知道这里面和外面，因为一旦你知道这里面和外面，没有人可以告诉你你做错事，因为你会一直在传播。第五集就这样了。

I hope you guys enjoyed the next series.That's going to be coming out. Is a, I think YouTube. So get ready for that.That's going to go over a lot of SEO, how to make thumbnails, all that kind ofdifferent stuff. And I hope you guys are prepared. It's a lot of things thatlike no one really talks about. No one really understands, but all of it reallymatters.
我希望你们喜欢下一个系列。那就要出来了。是的，我想是YouTube。所以准备好了。这将涉及很多搜索引擎优化，如何制作缩略图，所有这些不同的东西。我希望你们准备好了。很多事情都是没人真正谈论的。没有人真正理解，但所有这些都很重要。

I'm going togive you helpful tools to also use on YouTube and all of that good stuff. Stuffthat I use that like helps with my SEO and everything. SEO is a big thing. It'scalled search engine optimization. If you didn't know what that is, butbasically that is going to end it for episode five. I hope you all enjoyed.
我会给你一些有用的工具，让你也能在YouTube上使用，以及所有这些好东西。我使用的东西，喜欢帮助我的搜索引擎优化和一切。搜索引擎优化是一件大事。这叫做搜索引擎优化。如果你不知道那是什么，但基本上这将在第五集结束。我希望你们都喜欢。

I had a great time making this series. AndI hope that you really got a lot out of it. And even if you already know allthis stuff, this is just good refreshers on like best practices to do, to groworganically online. I hope you got a lot of value out of this course, and Ihope you stick around for the next ones.
我在这个系列里玩得很开心。我希望你能从中得到很多。即使你已经知道所有这些东西，这只是一个很好的复习，像最佳实践一样，在网上有机地成长。我希望你能从这门课中学到很多东西，我希望你能坚持到下一堂课。

So I hope you all have agreat day and thank you for watching. Bye.
所以我希望你们今天过得愉快，谢谢你们的收看。再见。