2. Vir******************

2. Viral vs. Niche
2.病毒与生态位

Hello everybody. Andwelcome back. You have now made it to episode two of the Instagram series ofhow to grow organically on social media. Just to preface
大家好。欢迎回来。你现在已经进入Instagram系列的第二集“如何在社交媒体上有机增长”。只是为了前言

a, before we startin case you somehow clicked on. Episode two without watching episode one, or youalready knew about episode one. So you were already kind of chilling, you know?
a、 在我们开始之前，以防你点击了。第二集没有看第一集，或者你已经知道第一集了。所以你已经有点不寒而栗了，你知道吗？

So in the event thatyou accidentally clicked on this episode without the other one, go check outthe first episode right now. It's nice to watch them all in order. Uh, but ifyou already know what I'm talking about in episode one, feel free to stay awhole lot longer. So today what we're going to be talking about is viralniches.
所以，如果你不小心点击了这一集而没有点击另一集，现在就去看看第一集吧。看着他们井井有条真是太好了。呃，但如果你已经知道我在第一集里说的是什么，那就请你多呆一会儿。所以今天我们要讨论的是病毒利基。

Like what type thatyou should have, what type you really want some of the biggest ones out thereright now? What works for me? What can work for you? Honestly, all of thatstuff. So let's just jump right into it before we like fully start though.Right before we jump right into it, please, please, please go check out all ofthe other courses, if you want to see how to get big on social media.
比如你应该有什么类型的，你现在真的想要一些最大的？什么对我有用？什么对你有用？老实说，所有这些东西。所以让我们在开始之前就开始吧。在我们开始学习之前，请，请，请看看其他所有的课程，如果你想知道如何在社交媒体上发扬光大。

And it very much isa collaborative effort of all of these social media platforms. It's not justone. Okay. So it's consistency across. Now that we have that out of the waylet's get going. So the first like viral niche that I would say is probably thebiggest that everyone has seen on social media is you have.
这在很大程度上是所有这些社交媒体平台的共同努力。不止一个。可以。所以这是一致性。既然我们已经解决了这个问题，我们开始吧。所以我要说的第一个类似病毒的利基可能是所有人在社交媒体上看到的最大的利基。

I niche. That isyour own personal brand. That is like comedy, you know, say you want to get bigfor someone like, like being herself. Comedy is usually the most widely known.To make people famous. Obviously that's not to say that others like nicheswon't make you famous. It's just comedy. From what I've seen has been thebiggest factor in like making people really, really big because everyone likesto laugh.
我是利基。那是你自己的个人品牌。你想知道自己是个大人物，喜欢喜剧。喜剧通常是最广为人知的。使人们出名。显然，这并不是说像利基这样的人不会让你出名。只是喜剧。从我所看到的，最大的因素就是喜欢让人变得非常，非常大，因为每个人都喜欢笑。

Everyone likes tosmile. So if you have a good sense of humor already, and you want to go into acomedy nation, you probably already know what you like. However, it's alwaysnice to go through like different like, like portions. Of like stuff now forlegal purposes, I am not going to be able to show other creators niches.
每个人都喜欢微笑。所以，如果你已经有了很好的幽默感，并且你想进入一个喜剧国家，你可能已经知道你喜欢什么了。然而，总是很好的经历不同的喜欢，喜欢的部分。为了合法的目的，我不能让其他创作者看到利基。

Because I can'tlegally do that, but I can show you mine. And the type of comedy that I do iscomedy such as like personal, like skits. I've close to my face in the camera,having like a viral, like idea or like a funny idea that people just can kindof really resonate with. For instance, I've done a lot of stuff.
因为我不能合法地这么做，但我可以给你看我的。我做的喜剧类型是喜剧，比如个人喜剧，小品。我在镜头里靠近我的脸，有一个病毒性的，相似的想法，或者一个有趣的想法，人们可以真正产生共鸣。例如，我做了很多事情。

If you've known mefrom vine, Like five-year-old style, like, like, like five-yearold niche andstuff like that. That's just one example. There's a lot of stuff like you canlike do literally anything you want to do and come up with a funny concept andput it into a video. Mine consists of two characters and I'll have pictures upon the screen.
如果你从vine认识我，像五年前的风格，像，像，像，五年前的壁龛之类的。这只是一个例子。有很多事情像你可以喜欢做任何你想做的事情，想出一个有趣的概念，并把它放进视频。我的是两个角色，我会在屏幕上显示图片。

It consists of twocharacters made literally just turning my head with my phone and talking tomyself. However, there's more than that. There's also, you can do. Sketch stylecomedy, where you draw out a sketch, you literally go and act out the sketch infront of your camera, go and edit it on iMovie or on your computer, or howeveryou want to do.
它由两个角色组成，字面意思就是用手机转过头和自己说话。不过，还有更多。还有，你也可以。素描风格的喜剧，你画出一个草图，你可以直接在你的相机前表演，在iMovie或者你的电脑上编辑它，或者你想怎么做。

And then you uploadit. Those are just two of the biggest formats to get really big sketches.Honestly, probably bigger on Instagram right now than anything else. Comedywise. However, I can't say that for certain. That's just what I've seen a lotof is a lot of sketch comedy on there. So honestly, comedy is a really, really,really big niche to jump into if you really want to, if you're funny, if yourfriends think you're funny, honestly, if you think you're funny, that's allthat really matters.
然后上传。这只是两个最大的格式得到真正的大草图。老实说，现在在Instagram上可能比其他任何东西都重要。喜剧方面。不过，我不能肯定。这就是我在那里看到的很多小品喜剧。所以说实话，如果你真的想，如果你很有趣，如果你的朋友认为你很有趣，老实说，如果你觉得你很有趣，喜剧是一个非常非常非常重要的领域。

And you couldprobably go from that. Taking a look at another like viral niche, you have thescary niche, you have the niche, right? It's like you have paranormalconspiracy theories type of niches where you make informative videos about. Youknow, ghosts you'd make informative videos about like, like
你也许可以从那开始。看看另一个类似病毒的利基，你有可怕的利基，你有利基，对吗？就像你有超自然的阴谋论，你可以在那里制作信息丰富的视频。你知道吗，鬼魂你会制作一些关于

I said, paranormal, like,like aliens, all that kind of stuff.
我说，超自然的，像外星人，诸如此类的东西。

That's a really,really, really, really trending topic. Online right now. And just in general,because it makes people question and there's a really big audience of peoplethat just really believe in it, myself being included. And I've had a lot of,I'd say luck. It's not really luck being haunted and going to like hauntedplaces and seeing this stuff firsthand and filming it.
这是一个非常非常流行的话题。现在在线。总的来说，因为它让人们质疑，有很多人相信它，我也被包括在内。我有很多，我觉得幸运。被闹鬼，去喜欢闹鬼的地方，亲眼看到这些东西并拍摄下来，这可不是什么幸运的事。

Because people wantto engage with that content. And the scary niche is just one of them. You know,that's just like a, like once again, just to like, get like, like, just becausepeople like to be scared for whatever reason, because it psychologically, itreleases some sort of like chemical in their brain to where they haveendorphins and all that stuff.
因为人们都想参与其中。可怕的利基只是其中之一。你知道，这就像是，再一次，就像，喜欢，变得，就像，仅仅因为人们喜欢害怕，无论出于什么原因，因为它在心理上，它释放某种化学物质在他们的大脑里，他们有内啡肽和所有的东西。

And it feels good.You know, it's like when you're going a roller coaster, you're scared of theride. Uh, so that is one viral Neisha as well. Um, you can have investigations,you can stay home and just talk about all that stuff. Conspiracy theories, big,big, big viral nature as well. People love that stuff.
感觉很好。你知道，就像你坐过山车的时候，你害怕坐过山车。呃，这也是一种病毒性内沙。嗯，你可以做调查，你可以呆在家里谈这些事情。阴谋论，大的，大的，病毒性的。人们喜欢这种东西。

However, I don't seethat as much on Instagram as I do on other social media platforms. However,that doesn't mean that there's not an audience for it on Instagram. It justmeans that you could be one of the first, you know, or there's a big niche forit. There's a big following for it. And I just have not seen it yet.
然而，我在Instagram上并不像在其他社交媒体平台上看到的那么多。然而，这并不意味着Instagram上没有观众。这只是意味着你可以成为第一批，你知道，或者有一个很大的利基。它有很多追随者。我只是还没看到。

So I don't knoweverything about social media. I just know a good amount. Other than the scaryniche you have the singing, you know, arts type of niche where you are mostlylike just making like music or you're doing like any type of artistry, whetherit be like painting or stuff like that. If say you were an artist
所以我对社交媒体并不了解。我只知道很多。除了你唱歌的那种可怕的利基，你知道，艺术类型的利基，你主要喜欢做音乐，或者你在做任何类型的艺术，无论是像绘画或类似的东西。如果说你是个艺术家

and you wanted toput music videos on your account, uh, it really all comes down to consistencyof how often you're posting.
你想把音乐录影带放在你的账户上，呃，这其实都是因为你发布的频率的一致性。

And later on the course, you'll learn of likeviral hashtags, all that kind of stuff, like viral trends and everything. Andwe're going to talk about that more in later episodes, but for now posting evensnippets of your best songs that like you think would blow up, it's kind ofdefinitely a given, making a viral video of across like about your art usinglike someone's song, like a popular song as well is
在后面的课程中，你会学到病毒标签，所有这些东西，像病毒趋势和所有的东西。我们会在以后的几集里讨论这个问题，但是现在，即使是你认为会爆炸的你最好的歌曲片段，这是一种肯定的，制作一个关于你的艺术的病毒式的视频，就像某人的歌，像一首流行歌曲一样

really, really big.
真的，真的很大。

And keeps peopleengaged for long periods of time. And that's really what you're looking forwith any of these niches. It doesn't really matter which niche you want to gointo. As long as you choose a niche, you can always be like the
让人们长时间保持忙碌。而这正是你所要寻找的任何一个壁龛。你想进入哪个领域并不重要。只要你选择一个利基，你总是可以像

WTF, like the, what, theheck type of niche, like where it's super, just random.
世贸基金会，就像，什么，什么，该死的利基，比如它的超级，只是随机的。

That's a possibilitytoo. You can do that as well. And you'll grow. You will grow. However, once youchoose a niche, you are usually stuck with that. It takes around on the twomonths, maybe three months to change up how people see you for each certainniche in some niches are just better than others. For instance, I started withcomedy and then I went to like the niche of like more
这也有可能。你也可以这么做。你会长大的。你会成长的。然而，一旦你选择了一个利基，你通常会被困在那里。这需要两个月，也许三个月的时间来改变人们对你的看法，因为在某些利基市场，人们对你的看法只是比其他人好。例如，我从喜剧开始，然后我去了like more的利基市场

lifestyle.
生活方式。

Lifestyle is a hugeone out there. I was like lifestyle, like blogging and that's referencingYouTube, but I would take some of those clips and they would be put all overlike Instagram by fans of mine, you know? So that's also like a big one, youknow, like there's travel, like the niche like that. You can go places, takephotos, even get paid to go places people will pay.
生活方式是很重要的。我喜欢生活方式，喜欢写博客，这是在引用YouTube，但我会拍一些视频片段，然后像Instagram一样被我的粉丝们贴得到处都是，你知道吗？所以这也像是一个大的，你知道，就像有旅游，像这样的利基。你可以去一些地方，拍照，甚至可以得到报酬去人们会付钱去的地方。

Like, as you getbigger and you're taking like these like cinematic photos and taking these likecinematic videos of these places, people will pay you to travel for them. Yeah.Like companies will pay you to go take photos with their products. There's alot, there's a lot of demand for that right now with COVID.
比如，当你变大了，你像电影一样拍摄这些地方的照片和视频，人们会付钱给你旅游。是啊。像公司会付钱让你带着他们的产品拍照。科维德现在有很多需求。

If you're watching duringCOVID right now, there's not as much demand
如果你现在在看科维德的比赛，就没有那么多的需求了

because no onereally should be traveling right now because we are on a stay at home order.However, it doesn't mean that there's not a big niche for it, and you can getpaid to do that. Some of like, and once again, I can't say really any namesjust because legal purposes, some of the biggest like, travel, like.
因为现在没有人真的应该去旅行，因为我们是在家里预订的。然而，这并不意味着它没有一个大的利基，你可以得到报酬，这样做。有些喜欢，再一次，我不能说真正的名字仅仅因为法律目的，一些最大的喜欢，旅行，喜欢。

Bloggers slash likeInstagram stars make hundreds of thousands of dollars a month just by travelvlog. Like, like, like by traveling and taking photos, that obviously is thebiggest of the biggest people. And, uh, and you'll see that as you'd like growon social media. Um, but that's also a huge niche where people
博客写手们像Instagram明星一样，一个月就靠旅游vlog赚了几十万美元。喜欢，喜欢，喜欢旅行和拍照，这显然是最大的人中最大的一个。你会在社交媒体上看到这些。嗯，但这也是一个巨大的利基

like really like it.
真的很喜欢。

You know, anotherniche is makeup. Makeup is massive. Massive the brand deals on makeup alone.And we'll talk more about brand deals in this course, too, just because that'sa large source of income. The brand deals on makeup L alone is just huge. Likeyou can get paid. First of all, a lot of like the people that I know thataren't even travel pages, the people that like are just makeup pages will getpaid to travel.
你知道，另一个利基是化妆。是浓妆。该品牌仅在化妆品方面就做了大量交易。我们也会在这门课上讨论更多的品牌交易，因为这是一个很大的收入来源。这个品牌在化妆品上的交易额只有我一个。好像你可以得到报酬。首先，我认识的很多喜欢的人甚至都不是旅游网页，喜欢的人只是化妆页，会得到旅游的报酬。

To where certainlike beauty products and make reviews on certain beauty products. And they'llpay you to go to certain locations that comes on case by case. And it's, as youget bigger, it'll become like a whole thing. You can reach out to differentcompanies. And I'll actually include that in this course too, to where you canlike reach out to different companies and get paid and like kind of have likebrand deals, like set up for yourself.
到某个地方喜欢美容产品并对某些美容产品进行评论。他们会付钱让你去特定的地方，一个接一个。当你变大的时候，它会变成一个整体。你可以联系不同的公司。实际上，我也会在这门课中包括，你可以接触不同的公司，拿到报酬，像是有类似的品牌交易，比如为自己设立。

Just so you're notwaiting for someone to come in. Obviously makeup's a big one. What a niche literallyboils down to is the fact that it's just something that a large majority ofpeople enjoy. That's really all a Nisha. So if you love scuba diving, that's aniche. You could go into scuba diving, you know, and honestly people wouldprobably be intrigued and you would probably make a lot of people scuba divers,just because of that, which means you could get brand deals with scuba divingcompanies.
这样你就不会等别人进来了。显然化妆是个大问题。一个利基的字面意思是一个事实，它只是一个绝大多数人喜欢的东西。那真是太棒了。所以如果你喜欢潜水，那是一个利基。你可以去潜水，你知道，老实说，人们可能会很感兴趣，你可能会让很多人成为水肺潜水者，正因为如此，这意味着你可以与潜水公司达成品牌交易。

You could get branddeals with all that kind of stuff. There's lots and lots of niches. I justlisted a few of some of the biggest ones. You know, makeup. I cannot stressenough is one of the biggest niches. In the world, especially on Instagram, oneof the biggest niches and one of the most profitable niches comedy is good.
你可以用这些东西做品牌交易。有很多很多利基。我刚刚列举了一些最大的。你知道，化妆。最大的利基市场之一，我怎么强调都不为过。在世界上，尤其是在Instagram上，喜剧是一个最大的利基，也是最赚钱的利基之一。

Comedy is profitableand comedy is really, really big, but unless you're pulling those millions ofviews, you're not going to be getting giant brand deals. And even thensometimes you won't be getting these like massive brand deals, or you couldeven get paid less than like maybe a smaller like makeup, Instagram
喜剧是有利可图的，喜剧真的非常大，但除非你吸引了数百万的观众，否则你不会得到巨大的品牌交易。即便如此，有时候你也得不到大批量的品牌交易，或者你的薪水甚至比不上像化妆品之类的小，Instagram

star with half of youractivity is getting paid.
你一半的活动都是有报酬的。

So these issues areall good and whatever you want to go into most of the time, if you're alreadywanting to get famous on social media. You kind of already have a niche andplan, you kind of already have like something that you like a good way to choosea niche and something to do, like for your social media
所以，如果你已经想在社交媒体上成名，那么这些问题都是好的，不管你想做什么。你已经有了一个利基和计划，你已经有了一些你喜欢的选择利基和事情做的好方法，比如你的社交媒体

profile is to just takethe stuff that you like.
个人资料就是拿你喜欢的东西。

If you findsomething that you like go and search those niches, see what videos are gettingmillions and millions of likes, and you don't have to recreate the wheel. Youdon't have to like change what style of video like you make. You can go take astyle from what people do. It's not plagiarism. Uh, to go take a
如果你找到了你喜欢的东西，去搜索那些利基，看看有什么视频得到了无数人的喜爱，你就不必重新创建轮子了。你不必喜欢改变你制作的视频风格。你可以借鉴别人的做法。这不是剽窃。呃，去拿

style.
风格。

I'm not saying copythe video word for word, but take a style that you like and just go start doingmakeup reviews. Uh, I apologize if you hear my dog in the background, he likesto run around, but you can just go start doing makeup reviews. Right away. Italk later on in the course about like hashtags and like how to like stay ontrends and all that stuff.
我不是说逐字复制视频，而是选择你喜欢的风格，然后开始做化妆评论。呃，我很抱歉，如果你听到我的狗在后面，他喜欢到处乱跑，但你可以去做化妆品评论。马上。我在后面的课程中会谈到喜欢标签，喜欢如何喜欢保持流行趋势等等。

We'll get into thatas well. But for like one of the very first things that you really need to boildown and figure out for yourself is what niche to use and what niche you want.Because if you don't even like the niche that you're doing, people will seethat the biggest part about social media and the reason that people get sofamous on it so fast is because they feel so organic to other people.
我们也会讨论的。但是，就像你首先要做的一件事，你真的需要总结并为自己弄清楚，你要用什么样的利基，你想要什么样的利基。因为如果你甚至不喜欢你正在做的利基市场，人们会发现，社交媒体最重要的部分，以及人们如此迅速地在社交媒体上成名的原因，是因为他们对其他人感觉如此有机。

People feel likethey know them, they feel like they can relate to them. They're like, Oh, I'mlike this person, this is cool. Oh, I like this. This is cool. If you're goingon about it, like, you can go about it in a professional way. If you want withlike your own like style and everything. It's just, I, myself personally, onceagain, these are all just tips.
人们觉得他们了解他们，他们觉得他们可以与他们联系。他们说，哦，我就像这个人，这很酷。哦，我喜欢这个。这很酷。如果你继续这样做，比如，你可以用专业的方式去做。如果你想拥有自己喜欢的风格和一切。只是，我，我个人，再一次，这些都只是小贴士。

To get back on social media.It's not a guarantee. It's usually a win. If you stick with it. Most of thetime and just, you really reinvent yourself to just continually try to getbetter and better and make better content and stick on trends and all thatstuff. This is not a guarantee that you're going to get famous.
回到社交媒体上。这不是保证。这通常是一场胜利。如果你坚持下去。大多数时候，你真的在重塑自己，只是不断地尝试变得越来越好，制作更好的内容，坚持潮流和所有这些东西。这不能保证你会出名。

It's just best practices.From what I have seen though, is organic is the best
这只是最佳实践。从我所见，有机是最好的

because people want to beable to relate to you. We're all human
因为人们希望能和你相处。我们都是人

psychologicallywise. People just want to be able to relate to you and people want to followpeople. They can relate to. So choosing a niche. Is obviously the first thingto start with, regardless of whether you choose a niche or not.
心理上明智的。人们只想和你相处，人们想跟着别人。他们可以联系起来。所以选择一个利基。显然，无论你是否选择利基市场，首先要做的就是。

If you stray fromthat niche and you post say, I make a video and then a travel photo, and thenyou're posting a comedy skit. You're most likely not going to grow as fastbecause it's variety. It's not saying that you're not going to grow.
如果你离开了那个利基，然后你发帖说，我做了一个视频，然后拍了一张旅行照片，然后你又在贴一个喜剧小品。你很可能不会成长得这么快，因为它是多种多样的。不是说你不会长大。

You could grow over timedoing like following a specific formula.
随着时间的推移，你可以像遵循一个特定的公式那样成长。

And if you weregoing to do a variety of posts, I would schedule out the certain types ofposts. And it's just going to take you longer to grow. It's always easier tojust change your niche. To a different niche and like work at that for like twoor three months with the following you already have. And you'll lose somefollowers, obviously, because they didn't follow you for like that certainniche, but you'll also have a better fan base.
如果我会去各种各样的帖子。你只需要更长的时间才能成长。改变你的定位总是比较容易的。到一个不同的利基和类似的工作，在那里大约两三个月与以下你已经有。你会失去一些追随者，很明显，因为他们没有像你这样的利基，但你也会有一个更好的粉丝群。

Like you'll have achange like fan base and you can do it. I've done it multiple times. Sometimesyou won't even lose followers. I went from comedy to singing
就像你会有一个像球迷一样的变化，你可以做到。我已经做了很多次了。有时候你甚至不会失去追随者。我从喜剧变成了唱歌

to scary stuff, tolifestyle, all those like different, like nice changes and stuff. And I didn'tlose followers. But I was also only pushing the specific niche one at a time.
对可怕的东西，对生活方式，所有那些喜欢不同的，像美好的改变之类的。我没有失去追随者。但我也只是一次只推一个特定的利基市场。

So that's not to sayyou can't ever have any variety. It's just, if you, in the very early stages,you should focus on having one style that fits you and works for you. Obviouslygo test out like other stuff. If you have something that does really, reallywell then go really like. Like look at that video and try to duplicate how thatvideo was made and that style of video.
所以这并不是说你不能有任何变化。只是，如果你，在很早的阶段，你应该专注于有一个适合你并且适合你的风格。很明显，像其他东西一样去测试。如果你有一些真的很好的东西，那就去真正喜欢。比如看那个视频，试着复制那个视频是怎么制作的，那个风格的视频。

And that should probablybe your niche. The biggest thing in the very beginning is just choosingsomething to start with to try and test if you like it. Good. Keep going withit. Consistency is key. That is going to be it for this video. It's a lot totake in and there's a lot to learn from all of this stuff.
这应该是你的利基。一开始最重要的事情就是选择一个开始的东西，如果你喜欢的话，可以尝试和测试。很好。坚持下去。一致性是关键。这就是这个视频。有很多东西需要学习，从这些东西中学到很多东西。

And we have more togo. We have about three more episodes to go, but thank you for watching. And Ihope that you're learning a lot. If you're not, and you already knew all this.Then, congratulations. I'm glad you did, but, but once again, this is like abeginners course, so that people that don't know about this can like learnabout this.
我们还有更多的事情要做。我们还有大约三集要上映，但谢谢收看。我希望你能学到很多东西。如果你不知道，你已经知道这一切。那么，恭喜你。我很高兴你这么做了，但是，再一次，这是一个初学者的课程，所以不知道这一点的人可以喜欢学习这个。