part2- 47 本地市场营销计划

this means that we will improve our online campaign offering discounted vouchers for online goods as promotion and ask customers register online giving us contact details and areas of interest in order to receive their goods.

you'll hear more about the product training that we will have on our new products soon/thirdly,we'll have a look at our online and offline campaigns./our main aim is to keep costs low,to offer quality promotion to collect data from our customers and potential customers in order to improve our data base.

first we're going to look at the competition./we've got a lot work to do to control more of the market share./we've learned a lot about the needs of our customers from the research that was conducted in the 3 rd and 4th quarter of last year.

you've all heard a bit about the upcoming marketing plans at the global marketing and sales conference in newyork last month./today we're going to talk about the local marketing plans.

we will still need to invest in offline promotions,but we're hoping to keep costs down by collaborating with other sister companies and cross selling with other companies.

we aim to increase our market share by 10% to bring their combined market share down to 75%/we'll need to invest more money on localizing these products.

we're hoping to collaborate with our sister companies and cross-sale with other companies. we'll establish more than 200 new retail stores in rural areas. /we plan to introduce 3 new models to this area./our 3 main rivals now have 85% of market share.

to reach our goals,we plan to invest around 15 million yuan./we'll have more training on our new products soon/we'll improve our online campaigns./we'll offer discounted vouchers for online goods as promotion.

local marketing plans/we aim to capture 20% of the market and become one of the top three suppliers within 3 years/our main aim is to keep costs low, to offer quality promotions and to collect data from our customers.