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seems clear to me that our biggest challenge is getting our customers used to the idea of paying for content on line. many online newspapers are starting to offer paid subscriptions for some of the archived content. i'd like you all to take the next 10 minutes to discuss some more ideas
hopefully,you've all read through the competitor analysis that was sent you last week. what i'd like to do now is to discuss how we might gain more of the market share we know where our competitors sit and the challenges we face. what would you say our biggest challenges?
is that something we should consider?/how should we go about promoting it? it depends on how much money your are prepared to allocate. we'd better start with a saturation program. it will take time to get the word through to potential customers.
marketing and sales/marketing strategy i'd like to discuss how we might gain more of the market share. we know where our competitors sit and challenges we face it seems clear to me that the biggest challenge is getting our audiences used to the idea of paying for content online.
we have to first understand that it may take some time to change our audience's mind. we still need to offer free content to users while we build our user base. the internet could be a good way to provide customer service and support. we'll have to include e-commerce and e-marketing into our marketing plan for this year