Elementary ‐ The Office ‐ Driving Sales (C0010)
A: All right, people. We’re holding this meeting today because we’ve got to do something about our sales, and we need to do it NOW! I want concrete solutions. How do you intend to drive sales... Roger?
B: Well, in fact, we’re the most expensive in the market, so maybe we need to lower our prices to match the competitors?
A: Lower our prices? Not very creative. It’ll never fly with Swan. What kind of thinking is that? Geez. Anybody else have a better plan? Natalie?
C: Um, perhaps, um, a sales promotion. Maybe a two-for-one offer, or something like that!
A: What? That’s the same thing. Bad idea. Really bad idea. Dammit people come on! Think! The CEO will be here any minute.
D: Do we have any ideas yet?
C: Yes Mr. Swan, we were kind of considering a two for- one offer to get more competitive.
D: A two-for-one promotion? Hmm. I kind of like the sound of that. It sounds like something we should consider.
A: Yeah, exactly. Just what I was thinking! In fact, that’s a brilliant idea! I’m glad we thought of that. Very creative.
③ the process a customer goes through when deciding to buy a product→sales cycle to sale more than others→to outsell when the customer buys the same brand over and over→customer loyalty
② something done to make people aware of a product→promotion will arrive very soon→be here any minute thinking about→to consider excellent→brilliant as good as or better than others of the same type→competitive make sales successful→win sales plans for a company sales activities→sales strategy
⑨ Is there everything perpared for the meeting? The CEO will be here any minute. We're considering a sales promotion. I think we need consider a new sales strategy. Have you considered reducing the price? That's a brilliant idea. This is a brilliant marketing plan.
⑥ The department store is offering a promotion. Everything is 50% off. Let's go shopping. A two-for-one promotion may be a way to attract new customers. We guarantee that we can match the competitors' lowest price. It's impossible for us to match the competiiors. Our costs are just too high.
① a real or specific solution to a problem→concrete solutions increase sales→drive sales in the industry→in the market be as good as or better than other companies in the same industry→to match the competitors We'll not work./ We're not to be improved.→We'll never fly.
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④ If we want to drive salse, I think we need to spend more time training our sales people. The most important thing for us right now is to focus on driving sales. I think if we increase our marketing budget, it will help us to drive sales in the fourth quarter.
⑩ What a brilliant suggestion! Thanks, Roger.
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