大作文1-2中国汽车市场(11年)

大作文1-2中国汽车市场(11年)

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This is a column chart that clearly illustrates the dramatic changes in China’ s market shares among Chinese, American and Japanese car brands from 2008 to 2009. During the period, the share of Chinese brands ascended remarkably, reaching approximately 33% .By contrast, Japanese brands displayed a sharp decline, from 35% to 25%. Meanwhile, the percentage of American brands remained stable at 15%.
Such statistics can be associated with the fierce competition in China's car market, but what resulted in the changes above? For one thing, in recent years, Chinese automobiles were characterized by the lower prices and improved quality, which attracted more Chinese customers to choose their national brands. For another, compared with the past, the Sino-Japan relation got worse and a larger proportion of residents in China did not purchase Japanese products, including cars.
As a result, Chinese manufacturers are supposed to pay more attention to the domestic market, due to its great potential. Meanwhile, it is essential for them to work out comprehensive strategies to strengthen their quality and after-sales service. After all, only superior products and service can bring firms the competitive edge and help them to win the market.
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