09 提高销量

Mr. O’Neil: This morning, we’re going to talk about how to increase sales in North America next quarter. Have you got any idea?

Mr. Murdoch: I think we should launch a new advertisement and sales campaign at the end of this quarter.

Mr. Jackson: I fully agree with you, Mr. Murdoch. In addition, I suggest we ought to open more chain stores in some urban areas in North America. Some of our competitors have taken the lead in opening their branches in a few medium sized cities. This is a good way to promote our products.

Mr. O’Neil: That’s a very good idea, Mr. Jackson. What’s your opinion, Ms. Obama?

Ms. Obama: Well, I think the key point is that our price is too high, compared with our counterparts.

Mr. Murdoch: You mean we shall cut the price?

Ms. Obama: Exactly. I think it’s better to reduce the price by 10%-12%. After customers accept our product, we could try to raise the retail price gradually.

Mr. Jackson: I don’t agree with Ms. Obama there. Price reduction is not a good idea. We only make a small profit at the current price due to the high cost of materials, labor etc. In my opinion, it’s more important to improve the quality and after-sales services than to reduce the price.

Mr. O’Neil: That makes sense, Mr. Jackson. Let me summarize all of your opinions.... Let me summarize all of you opinions First, we need to do more advertising and promotion. And then, the maximum price reduction we can afford is 8%. Meanwhile, our after-sales services should be improved. It’s a good idea to open more chain stores. Are we all agreed?

All: Yes.

Mr. O’Neil: Miss Lam, would you please draft the minutes of this meeting and send them to me this Friday?

Miss Lam: Yes, Mr. O’Neil.