20220123促销被抵制：肯德基盲盒营销“翻车”了

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▍原文


A top Chinese consumer group has called for a boycott of a KFC meal promotion, saying it encourages food waste.


The China Consumers Association (CCA) says the promotion sent some customers into a buying frenzy. KFC launched the promotion last week with Pop Mart, a Chinese toy maker known for its mystery boxes.


KFC "used limited-edition blind box sales to induce and condone consumers' irrational and excessive purchase of meal sets, which goes against public order, good customs and the spirit of the law", the state-affiliated CCA said in a statement.


▍语言点


1. call for 呼吁

· Environment Protection groups are calling for protection of the environment.

环保组织呼吁保护环境。

2. boycott /ˈbɔɪkɑːt/ n. 抵制


3. send /send/ v. 使某人处于某种状态(make someone start to be in a particular state)

· His lectures always send me to sleep.

他讲的课让我昏昏欲睡。

4. buying frenzy 购物狂潮

· frenzy/ˈfrenzi/ n. 疯狂

·selling frenzy 销售狂潮


5. induce /ɪnˈduːs/ v. 诱使

6. condone /kənˈdoʊn/ v. 纵容

7. irrational and excessive purchase 非理性过度购买

8. go against 违背

· go against wishes 违背意愿

· go against beliefs违背信仰

· go against my principles 违背了我的原则