How to increase beverage sales?
It is said that when a famous American Marketing Company is promoting its own services, it often asks customers a question. If you want to sell more coke in a cinema, what should you do?
It's a coke Promo? Or more vending machines? Or lower the price of coke? Or do you want to say something very good?
Don't think about it. He said that all the answers were wrong. This was the idea of advertising companies in the last century. What should we do today?
"You just need to raise the air-conditioning temperature of the cinema a few degrees, and coke sales are going up," the company said What does the company want to say? What it wants to say is that in this era, if you want to change people's behavior, the most important thing is not direct propaganda, but to create atmosphere and conditions, and then users will automatically move forward to the goals you set.
This is a very important reminder. We live in an era of oversupply and under consumption.
To start consumption, not only should the product be good and the price be low, but also you should be able to start a scene to start consumption.
怎么提高饮料的销量?
据说,一家美国著名的营销公司在推销自己服务的时候,经常会问客户一个问题,如果你想在一家电影院多卖出一些可乐,请问你该怎么做?
是放可乐的宣传片?还是多放自动售货机?还是降低可乐的价格?还是想一句什么很牛的文案?
不用想了,他说这些答案都是错的,这都是上个世纪广告公司想出来的主意。那我们今天该怎么做呢?
这家公司说:“你只需要把电影院的空调温度上调几度,可乐的销量蹭蹭就上去了。”这家公司想表达啥呢?它想说的是,这个时代,想改变人的行为,重要的已经不是直接的宣传,而是创造气氛和条件,然后用户就会自动地向你设定的目标前进。
这是一个很重要的提醒啊。我们生活在一个供给过量而消费不足的时代。
消费的启动,不仅要产品好、价格低,还有,你得能启动一个启动消费的场景啊。
重点词汇
want to 应该
vending machines 投币式自动售货机 ; vending machine的复数
lower the price 减低价格
very good 最好
think about 思考 ; 探讨 ; 为…费心思 ; 想像
in the last 在最后;在终审时
a few 几个 ; 〔反语〕很多 ; 一点点
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