12-what is the panoramic marketig

12-what is the panoramic marketig

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Panoramic marketing is based on the interaction between demand and value, using a systematic thinking approach, a dynamic point of view, the whole value chain perspective to analyze marketing problems, develop marketing strategies, and then obtain a more comprehensive and thorough solution to marketing problems. The interaction between demand and value includes a series of marketing activities, such as demand insight, value creation, value delivery and effect feedback. Among them, customer demand insight is the starting point, customer satisfaction is the end point. Demand and value are interwoven into a line throughout, and the cycle begins with the end, and repeats.

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