03/18 SHLIVE丨The biggest winner in HI, MOM's success 李焕英爆红，谁是赢家

NEWS ON 0317

“HI, MOM” MEANS HIGH PROFITS, BUTWHO'S MAKING THEM?

《你好，李焕英》爆红背后的真正赢家

Welcome to Money Talks. I’m Timothy Pope / ICS news anchor.

欢迎收听今天的《财道》， 我是Timothy Pope / ICS主播

The Year of the Ox has started on high for China’s film industry. The most eye-catching film so far is the bitter-sweet comedy【悲喜剧】, Hi, Mom. Zhang Shixuan finds out who’s profiting from the movie’s success.

牛年伊始，对于中国电影业来说，也是开了个好头。最受关注的莫过于《你好，李焕英》这部令观众笑中带泪的电影。记者张诗璇解密电影爆红背后的大赢家。

It’s been more than a month since Hi, Mom’s release, but enthusiasm【激情】for the film is far from fading. Telling the story of a young woman in deep grief at her mother’s death in a car accident and who travels back in time to meet her mom in 1981, the film held first place in China's daily box office for 25 consecutive【连续的】days.

电影讲述了一个女孩在母亲因车祸去世后悲痛万分，却意外地穿越回1981年，并遇见了年轻时的母亲的故事。上映月余的《你好，李焕英》自2月15号起已连续25天“霸榜”国内电影票房第一名。

With a production cost of just 80 million Yuan, Hi, Mom hit the 5 billion Yuan mark at the box office within just 23 days of release, the fastest income-earner in China's film history. And since it's still on in cinemas, the figure just keeps climbing. So who's the biggest winner in the film's success?

《你好，李焕英》的制作成本仅为八千万，却成为了中国电影最成功的作品之一。上映23天，票房即突破50亿元，其创收速度堪称中国影史之最。由于电影目前依旧在院线上映，这个数字只会不断增加。所以，谁是这场胜利背后的赢家呢？

The movie's distribution is being handled by four major distributors【发行方】 and four affiliates【附属；分会】.

据悉，《你好，李焕英》包括了四大主要发行方与四家联合出品方。

Interviewee: Max Yang, Film Producer

受访者：杨先生 电影制作人

“The top winners, I will say, are the multiple distributors of that movie, the movie, the distributors who trusted the movie who bet on【打赌】 the movies, because we knew it was down in a deal. We called a minimum guarantee.

“我认为最大的赢家会是这部电影的多个发行方，包括相信这部电影、愿意赌一把的发行方，因为我们都知道这其实就是‘打包的买卖’，业内称之为‘保底发行’。

In this kind of guarantee, distributors pay a fixed amount for the rights to show the movie. Essentially, they buy the film from producers for a lump sum【一次性支付】, and then keep all the box office receipts for themselves. The alternative【可供选择的事物】 is for distributors to pay a small fee up front and then split the box office receipts with the film's production company. Hi, Mom’s producers sold their rights in the film for 1.5 billion Yuan, which would leave the distributors with a very tidy share of those box office receipts. It all comes down to the fact that movie finance in China is becoming more conservative these days.

在保底发行中，发行方支付一笔固定数额，获得电影的放映权。一种是发行方从制作方处以全额支付买下电影，并将获得保底票房之外的全部超额收益。另一种方式是发行方支付较少的数额，在保底票房的基础上，高出的票房由制作方和发行方按一定比例分账。《你好，李焕英》的制作方将发行权以15亿元卖出，这意味着发行方将会拿到数额不菲的票房收入。归根结底，近年来，国内的电影金融业更加趋于保守。

Interviewee: Max Yang, Film Producer

受访者：杨先生 电影制作人

Generally, the industry has been less busy or has been cooling off compared to early years. And people spend less money in making a movie. So I'm talking about budget cut. A couple of years ago people kind of feel natural about a movie, easily passing 1 billion benchmark【基准】in about a week or so. But now, some movies will even having problems passing 100 million. So people are not that taking things for granted. And I think people understand the reality better.

“总体来说，电影业相比往年的热度有所减退，对于电影制作的投资也在减少，所以我要说的是预算缩减的问题。几年前，大家都觉得一部电影在一周内达到十亿的基准票房是很正常、很简单的。但现在，许多电影想要超过一亿都有难度，所以人们不再那么想当然了。我想，大家对现实情况也看得更清楚了。”

Yang says this trend will help the film production industry consolidate the position of core players, and so maintain healthy growth. Just Monday, Huanxi Media Group said it has acquired exclusive China distribution rights to the sports drama film for a minimum guarantee of around 600 million Yuan. The producers’ costs in making the film were 300 million, which leaves them with a profit - and Huanxi with the hope the film will do much better than its 600 million-yuan bet.

杨先生认为，这样的趋势能够巩固主要电影从业者的地位，确保整个产业良性发展。就在周一，欢喜传媒集团宣布获得一部体育传记类电影的国内发行权，保底发行费用为六亿。这部电影的制作成本为三亿元，也能给制作方带来一定利润，而欢喜集团方面表示，希望这部电影能够超过预期的六亿票房。

#热词加油站

bitter-sweet comedy【悲喜剧】

consecutive【连续的】

distributors【发行方】

affiliates【附属；分会】

lump sum【一次性支付】