【猫闻天下】亚马逊在伦敦开了家实体店，但是店里“空无一人”

全文及翻译 

Amazon store gives Britons a taste of retail future in the UK

亚马逊实体店让英国人体验到英国零售业的未来

①Amazon's first bricks and mortar store in London will not be a threat to leading supermarkets in the United Kingdom, but the big stores will pay attention, say retail experts.

零售业专家表示，亚马逊位于伦敦的首家实体店，虽然不会对英国的主要超市品牌造成威胁，但是一些大型零售商铺需要对此警惕注意。

②The e-commerce giant opened its first till-less grocery store outside the United States last week in Ealing, west London , where shoppers can pick up their items and leave without waiting to pay at the cashier.

上周，这家电商巨头在伦敦西部的伊灵区开设无收银机店, 这是其在美国以外地区的首家实体店，购物者可以直接拿起商品就走，而不需要排队付账。

③The Amazon Fresh store is available to Amazon customers who would need to scan a code on their phone to enter. Shoppers then pick items off the shelves without scanning them, and the bill is automatically charged to their Amazon account when they leave the store.

亚马逊生鲜（The Amazon Fresh）线下店适用于亚马逊用户，他们利用手机生成二维码，扫码后即可入店。购物时，不需要扫描，购物者可直接从货架拿取商品，当顾客离店时，商品费用将自动从他们的亚马逊账户扣除。

④The store deploys Amazon's Just Walk Out technology , which uses cameras to track shoppers and their purchases.

这家新店采用了“亚马逊拿起就走（Amazon's Just Walk Out）”技术，利用相机追踪购物者以及他们的购买商品。

⑤According to Mintel 's latest research, 76 percent of Britons surveyed said they would shop at a physical Amazon grocery store.

根据英敏特最新研究，76%受访的英国人表示他们愿意去亚马逊线下实体店购物。

⑥Carroll pointed out that the e-commerce giant "will not be looking at this new store as simply a 'one-off' experience for shoppers".

卡罗尔指出这家电商巨头“不会把这家新店视为，消费者单纯的‘一次性’购买体验。”

⑦"It will want to create engagement that keeps shoppers returning by building on the basics it got right in the US, including an aggressive pricing strategy and a full range offering of all the categories you would expect to find, from big name brands to Whole Foods ranges and Amazon's growing private label offering," he said.

他还表示：“亚马逊会创造羁绊让购物者不断回顾，通过完善建立其在美国取得成功的方式，像具有竞争力的价格策略，以及顾客想找到的品种齐全的商品，从大牌产品到其旗下全食超市里提供的商品类别，更有亚马逊不断增加的自有品牌产品种类。”

原文链接 

http://global.chinadaily.com.cn/a/202103/09/WS6046cb84a31024ad0baadd0b.html