The Beer Boss (s02e09: Sean HARMON, Duvel Moortgat)

China is the largest market in the world for beer in terms of volume. And Belgium is a country with a long history of brewing, dating back to the 12th Century. So what better guest to have on the podcast than Sean Harmon, the China head of the premium Belgian beer company Duvel Moortgat, probably best known in China for its brand Vedett.

Despite its proud status in Belgium, Duvel Moortgat started its life in China with a youthful start-up mentality, and this spirit continues to live within the DNA of its culture today. Sean talks us through this growth story, and reveals how he nowadays needs to defend his company's position in China as one of the leading brands in the increasingly competitive market for 'craft' beers.