来自一位负责salespeople培训的专业建议,盲听一遍后看文本,尝试模仿阅读
What makes a successful sale?
The first thing is to be prepared - make sure that you've got everything that you need for your interview.
Secondly, you should have reserched your customers well before you go. That doesn't mean knowing everything about them, but it does mean knowing the basis. So, you don't have to ask silly questions.
The third thing to do is to make sure that you're talking to the right people. To help to do this, there is a very simple process based upon the idea of "MAN": M is the person who has the money; A is the person who has the authority; and N is the person who has the need. And nearly always we end up talking to the person who has the need. If we don't talk to the person who also has the authority and the money, then we may not get what we're looking for.
Fourthly, the important thing to do is to know your product or service well. Knowing that will firstly build confidence in you and secondly, it will build credibility with your customer.
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