三本书带你进入营销最高境界！

听外媒聊金融，收听原汁原味的双语文章，和全球金融人士共享有趣成长和优秀思想。

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Contagious: Why Things Catch On? by Jonah Berger
约拿．博格《疯潮行销》
  After analyzing hundreds of messages, ideas, and
products, Berger noticed six elements shared by
things that caught on: social currency, triggers, 
emotion, public, practical value, and stories.
社交货币，诱因，情绪，公共性，使用价值，
以及故事情节。

Purple Cow by Seth Godin 赛斯·高汀《紫牛》

Inthis book, Godin pushes you to change the way you

marketand brand your business with strategies and

casestudies designed to “put a Purple Cow into

everything youbuild.”

将产品打造成一头头紫牛

Fizz by Ted Wright

TedWright dives deep into the world of WOMM (Word

of Mouth Marketing) tohelp you understand how your

fansand consumers can help sell more products more

oftenand for more money.

WOMM (Word of Mouth Marketing) 口碑营销

Contagious有感染力的

Marketing营销

PermissionMarketing 许可营销

Wordof Mouth Marketing 口碑营销