管理咨询界大佬开零售店（讲解版）| E1017

▍原文

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Rising rents, increasing labor costs and shrinking foot traffic have resulted in thousands of stores around the U.S. closing their doors this year, threatening the future of brick-and-mortar retail as many of us know it.

But McKinsey & Co. — known as the management consultancy of choice for the Fortune 500 crowd — is bullish on physical retail stores, so long as they evolve in tandem with consumer tastes.

In a sign of that faith, the firm will start selling women's underwear, jewelry, deodorant and other products to better advise their retail industry clients.

McKinsey on Friday plans to open its first brick-and-mortar concept store, called Modern Retail Collective, at Minnesota's Mall of America, the nation's largest shopping complex.

▍语言点

rising /'raɪzɪŋ/ adj. 上涨的

increasing /ɪn'kriːsɪŋ/ adj. 上升的

shrinking /ʃriŋkiŋ/ adj. 缩水的

foot traffic: 客流量，人流量

· higher foot traffic can lead to higher sales: 人流量增加可以带来更高的销售额

result in: 导致（lead to）

· The disaster resulted in many thousands of deaths. 

=The disaster led to many thousands of deaths.

这场灾难导致数千人死亡。

· Lack of water leads to death.

=Lack of water results in death.

人都是水做的，缺水会导致死亡。

brick-and-mortar retail: 传统零售业

· brick/brɪk/ n. 砖

· mortar /'mɔːtə/ n. 水泥

management consultancy: 管理咨询

be bullish on: 看好的；对什么抱有希望的（be confident about）

· bullish /'bʊlɪʃ/ adj. 上涨的，看涨的；乐观的，充满希望的

· I am confident about the future of the YLYK. 

= I am bullish on the future of the YLYK.

我对友邻的未来充满信心。

so long as: 只要（ as long as）

evolve /ɪ'vɒlv/ vi. 进化 

in tandem with:  同……一起（ together with）

tandem /'tændəm/ n. 双座自行车 

· She runs the business in tandem with her husband.

= She runs the business together with her husband. 

她同丈夫一起管理企业

deodorant /dɪ'əʊd(ə)r(ə)nt/ n. 除臭剂

shopping complex: 购物中心  

· complex /'kɒmpleks/ n. 错综复杂的组合，复合体；综合建筑群，综合大楼adj. 复杂的

· a sports complex: 综合体育场

· leisure complex: 休闲中心

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