englishpod_0286dg

The Office ‐ Presentation Series 6 ‐ Addressing the 
Audience (C0286) 
Mr. Ford: The campaign that we have in store for the
x420 is exciting, imaginative and revolutionary. We have
spent two years listening to and responding to feedback
from customers and staff alike.
Mr. Ford: I would like to say that without the assistance
and support of each and every one of you we really could
not have devised this campaign. I’d like to take my hat off
and really thank you all for the wonderful work you’ve
done so far, not only in helping support our marketing
efforts, but also in your continuing your commitment to
Alpha computers.
Mr. Ford: There’s no doubt in my mind that we have a
great workforce here and together we can really push
Alpha computers to a whole new level of success.
Mr. Ford: On the subject of the campaign let me ask you
all a question. How do we define the perfect lap-top? Is it
about affordability, quality, speed, reliability? What do you
look for in a consumer? Well, I believe the answer lies in a
combination of all of these elements.
Mr. Ford: Our campaign will really hammer home the
point that the x420 is a state-ofthe-art laptop for all of your
computing needs. With our television campaign we hope
to really reach out to a huge audience. Mr. Ford: We have
a great ad campaign planned focusing on the fantastic
USP’ s of the x420. We have hired one of the best PR
companies to work with us on the campaign, and have
already completed three separate TV adverts, all focusing
on one key feature of the x420.
Mr. Ford: I’m excited to say that today, for the first time,
we will unveil to all of you here the first of these
advertisements!