健身行业的“哑铃效应”正在显现:高档健身房的会员费高达 4 万美元,吸引了追求极致健康和社交体验的富裕阶层,而低成本健身房则受益于预算有限的消费者。与此同时,传统的中端健身房正在受到冲击。随着瘦身药物的流行,健身房也必须提供更多服务来吸引客户,例如社交活动和心理健康支持,以证明其价值。关注公号:NewBytes,查阅正文。
The “dumbbell effect” in the fitness industry is emerging: Membership fees at high-end gyms can be as high as $40,000, attracting the wealthy class who pursue extreme health and social experiences. Low-cost gyms, on the other hand, benefit from consumers with limited budgets. Meanwhile, traditional mid-range gyms are being impacted. With the popularity of weight loss medications, gyms must also provide more services to attract customers, such as social activities and mental health support, to prove their value.
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