Vol.58 The Things You Don't Know About Emi Fukahori and MAME

In 2018, at the World Brewers Cup stage in Brazil, a cute lady with pigtails brought huge surprises to specialty coffee professionals. She boldly used Laurina (a low-caffeine coffee) from Daterra farm in Brazil, which none of the competitors had ever used on the stage. Pairing it with a brand-new brewing vessel - the Gina, she presented a perfect performance and took the crown back home. Since then, her name has been memorized by the world. She is Emi Fukahori, a girl from Japan, who spent her best time in Zurich, Switzerland for over a decade.

Unlike the traditional Japanese girl, Emi had strong self-awareness when she was young. She is outgoing, brave, and open-minded, while also having a strong curiosity about the world. Coming from a tourism background, she stumbled into specialty coffee by accident. Thanks to a flavorful milk beverage with a taste like strawberries, she fell in love with coffee and decided to become the best barista who could also produce delicious drinks. Perhaps competitiveness is inscribed in her genes. Since 2015, when she first represented Switzerland to compete in the WBC in Seattle, she didn't stop her competition journey and kept pushing her boundaries until 2021.

In recent years, her career goal has switched to becoming a coach (a mentor behind the competitors) and spending more time on establishing her brand - MAME, together with her business partner, Mathieu. Transitioning from a competitor to a coach requires a different mindset and skill set. Unlike other autocratic coaches, from Emi's perspective, respecting competitors' ideas and giving them enough freedom and space to play to their strengths is essential. Her role is that of an assistant, offering resources and support when needed. Meanwhile, she is eager to learn from those competitors. If there is a stunning idea that might inspire her or help her think outside the box, it would be another sense of achievement, akin to when she met her coffee mentor, Tetsu Kasuya, a few years ago.

In this episode, Emi openly shared her coffee journey with us, allowing us to gain a more comprehensive understanding of who she is as a person. With champions coming and going every year, Emi stands out as someone unforgettable and deeply memorable.

『Guest Speaker』

Emi Fukahori (Ins: emifukahori/mamespecialtycoffee)

2018 World Brewers Cup Championship Champion�

2021 World Barista Championship Finalist 

2018 World Barista Championship 3rd - Mathieu Theis(coach: Emi)

2019 World Barista Championship 6th - Mathieu Theis(coach: Emi)

2022 World Barista Championship 4th - Takayuki Ishitani (coach: Emi)

2022 World Brewers Cup Championship 3rd - Elysia Tan (coach: Emi)

2023 World Barista Championship 2nd - Daniele Ricci (coach: Emi)

2024 World Brewers Cup Championship 3rd - Ryan Wibawa (coach: Emi)

Fey(Ins:kinaluga/Red book:feyfey)

SCA German Coffee Education Instructor

Baristas & Brewers Sensory Judge Europe

COE International Sensory Judge

Competition Coffee Selector

2023 WBC Athens Host

2023 WRC Taipei Host

2024 WBrC Chicago Host

2024 WBC Busan Host 

『Table of Contents』 

00:28 Intro

01:37 From Japan to Switzerland

02:18 对故乡之味的怀念，对风味的探索发展成兴趣

03:23 弯道超车，由咖啡赛事驶入精品咖啡业

04:04 2015年第一次参加咖啡师比赛，就成为了瑞士总冠军

04:57 原来“Time”是这么来的

05:46 2018年从咖啡师比赛切换到冲煮赛的原因

07:06 咖啡师比赛还是冲煮赛

12:31 Fey与选手们一起备赛的体验

14:03 不干预选手的选豆策略，但用评分表来印证

17:42 说好故事，还是赢下比赛

21:25 选手涌动，踏破Mame门槛

23:35 Solo training or sharing with others

24:58 Mame的时间管理，兼顾运营与训练

29:17 Emi与粕谷哲相遇的奇妙缘分

34:20 巴西庄园的翘楚 - Daterra庄园

38:55 用巴西豆比赛，你在开玩笑~

39:50 Laurina到底是什么？

41:26 使用Gina Brewer参赛的真正原因

45:08 来自Emi的官方冲煮配方

47:53 区别意式与滴滤的不同烘焙曲线

50:44 Mame每月的订阅豆是比赛的候选？

52:01 The best coffee is the coffee you like

53:47 如何快速建立与顾客的链接

57:04 被降维打击的顾客服务

57:57 独树一帜的包装

01:01:08 Emi对于各国咖啡文化差异的观察

01:03:05 对中国市场的期待

『Photo Gallery』

『Host』 

YIKE

YUJIA

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BGM

Intro: Modern Attempt

Ending:Dove Love - Quincas Moreira