IWP 1876 The new wave of wine media (wine2wine BF 2023)

Welcome to Episode 1876, where we present the session recordings from the wine2wine Business Forum 2023. In today's episode, we delve into - The new wave of wine media with Lisa Perrotti-Brown MW & Christy Canterbury MW

Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023.

wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide.

Abstract:
As wine media have come of age, they have developed from score-based reviews to include more narrative, multi-media and multi-platform points of encounter for both the trade buyer and the end consumer. Who are the newer players and what do they bring to the existing and changing wine media landscape? What opportunities do they offer Italian wines in reaching target audiences? How should Italian wineries approach them? We will hear from Christy Canterbury MW of The New Wine Review and TimAtkin.com and from Lisa Perrotti-Brown MW of The Wine Independent.