023Tell us about Media convergence

023Tell us about Media convergence.

"Media convergence" (media convergence) is an important concept involving the media industry, which refers to under the background of diversification of information transmission channels, the effective combination of traditional media (such as newspapers, television stations, radio stations) and emerging media (such as the Internet, mobile phones, handheld intelligent terminals), through resource sharing and centralized processing, derived from different forms of information products, and disseminated to the audience through various platforms.

The impact of media convergence is far-reaching. First, it has changed the limitations of traditional media, such as high thresholds, limited information audiences and slow transmission speeds. Second, media convergence has catalyzed the process of media globalization, enabling information and news to cross borders faster and more comprehensively, promoting the formation of a broader and more open media competition landscape. In addition, media convergence has also strengthened personalized needs, allowing everyone to choose their own information acquisition methods and media platforms according to their interests and needs. Finally, media convergence has also changed the perspective of news reporting, making news reporting faster and more comprehensive.

Since 2012, China's mainstream media's integration practice has been ten years old and has achieved remarkable results. According to key time nodes, China's media integration practice can be divided into three stages: from the industry's independent exploration to the strategic planning of national integration foundation stage, from physical superposition to chemical fusion comprehensive promotion stage, from integrated media to full-media depth acceleration stage.

In general, media integration is an inevitable trend for the development of the media industry, which will continue to promote the innovation and progress of the media industry and meet people's growing information needs.