Driven predominantly by a surge in visitors from China’s warmer southern regions, the northeastern city of Harbin drew an estimated 3 million tourists during the New Year holiday, marking a significant increase from previous years. Data from the online homestay booking platform Tujia showed a 28-fold increase in reservations for Harbin compared to the previous year. The influx made it the most sought-after destination during the three-day holiday, surpassing other popular cities like Chengdu and Chongqing in southwestern China.