Intel to kill 'i' after 15 years in chip branding

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The rumors were true: Intel is officially killing off the “i” in “Core i9,” “Core i7,” “Core i5,” and “Core i3” — and it won’t broadly refer to its next series of processors as “14th Gen,” either.

The chipmaker is now planning to sell three tiers of consumer chips: Intel, Intel Core, and Intel Core Ultra.