A Persuasive Presentation（P230-231)

GUIDELINE 9: FOCUS ON THE ARGUMENT BEST CALCULATED TO PERSUADE YOUR AUDIENCE P227

GUIDELINE 8: DON’T OVERWHELM YOUR READERS WITH ARGUMENTS（P226)

GUIDELINE 7: DON’T IGNORE ANY RELEVANT FACTS（P225-226)

GUIDELINE 6: CONCEDE WHERE THE OPPOSING SIDE HAS A POINT（P224-225)

GUIDELINE 5: UNDERSTATE YOUR ARGUMENT WHENEVER POSSIBLE（P223-224)

GUIDELINE 4: TAKE A POSITIVE APPROACH（P222-223)