Amazon made significant modifications to its production method in 2018 by delivering a lot of news.
Simultaneously, in2018,the business paid $1 billion for intelligent doorbell producer Ring, entering the home security industry and obtaining a competitive advantage in smart-home technology(Tou et al., 2019).
As a result of this acquisitionAmazon expanded into new markets, and the size ofits employees grew dramatically.
The corporation hired more people in new market categories to improve its operations.The company's employment grew from33,700 people in 2010 to 647500 employees in 2018.
The major takeaway from this case is that acquisitions can considerably improve an organization's performance.
Amazon will continue acquiring enterprises in freshly penetrated market categories to improve its performance and enhance its revenue margins.