How to Build the First Network

Small networks tend to self disrupt • when a person sign on to a new network, none of their friends and family use it, they leaveWhat solve for this problem?• atomic network◦ Smallest network with enough people where everyone will stick around • Wikipedia◦ Written by tiny amount of construction mostly • Uber◦ Driven by 5% of the drivers mostly —————————————-At the beginning of network effects——>negative network effects —>anti-network effects • when new user churn, there is not enough users on there just yet Bragging this initial “cold start problems’ is super hard• winner take allSlack example• when you are the first slack users, how many users do you need to not churn?• Steward Butterfield◦ 2 people minimal ◦ 3 optimal ◦ Threshold 2000 messages (93% customer are still using slack today) Facebook example• 10 friends in 7 days Airbnb• 300 listingsUber• get ETA down to 3 mins as quickly as possible EVERY PRODUCT HAS THIS THRESHHOLD • the lower the better Zoom vs. Airbnb• small vs big ———————Solving the cold start problems• a team to launch the network• Quickly create density and breadth • So user experience can improve leaps and bounds • Density and interconnetivness is key◦ You want a small team of 10 people using slack instead of 10 random people across departments How to add a small group of people, at the same time, while using hte product the right way? —->atomic network