10.《领导力》Leadership

The book I'm going to talk about this time is 'Leadership'.
The book focuses on the leadership mind-set of Ferguson, the former manager of Manchester United. The key to figuring out this mind-set is to understand what the difference between a leader and a manager really is. We often get these two concepts confused. Regarding this difference, as a leader you have to have a sense of ownership while maintaining a mindset of always growing. A leader has to be far-sighted, able to make long-term plans, and is the one who takes the direction of this. Whereas management is based in the present, taking control of the existing team through the rules system as well as the product service.
The attitude towards data-based. The book says that Ferguson's intuitive experience is very accurate. However, this does not mean that data technology is useless. Datamining and watching lots of video is a must for modern football coaches. Ferguson left all training to the assistant coaches in the middle and late stages of his coaching. Just because he didn't use modern technology doesn't mean datamining was wrong, but he had his own methods. He was managing in a leadership way.
 Then again, not buying big names, not because big names are bad, but because Ferguson is a man who kills it, knows what the team needs, is completely uninfluenced by the media, has no idolatry and is bent on winning. He is an intelligent leader, best at motivating players and inspiring 5% more potential. He is a strategist, good at formation, psychological warfare and will integrate resources on and off the field such as the media, referees and other teams. He is the ultimate boss of Premier League football, and no matter how big the stars are, Ferguson is still the only one who makes the decisions at Manchester United. The book is a bestseller not only because Ferguson is a legendary manager, but also because it has a lot of commercial value. The same applies to the book's set of rules for running a business. Many of our subscribers, among others, have made a similar migration.
译文：
 这回要说的书是《领导力》。
这本书主要讲的是，曼联前主帅弗格森的领导力心法。搞清这个心法的关键，在于你要明白，领导者和管理者的区别到底是什么？我们经常把这个两个概念弄混。有关这个区别，作为领导者，你要有主人翁的意识，同时要保持永远成长的心态。领导要做远瞻性的规划，能制定长期的规划，是把握方向的这个人。而管理是立足于当下，通过规则制度以及产品服务，把现有的团队掌控好。
对数据化的态度。书里说，弗格森的直觉经验非常准。但是，这并不意味着数据技术就没用。数据化和观看大量录像是现代足球教练的必修课。弗格森执教中后期把训练都交给助教，他不用现代科技不代表数据化不对，而是他有自己的方法。他是用领导的方式来管理。
 再比如，不买大牌球星，不是因为大牌球星不好用，而是因为弗格森是一个杀伐决断的人，知道球队需要什么，完全不被媒体影响，没有偶像包袱，一心追求胜利。他是个智慧的领导，最擅长激励球员，能多激发5%的潜能。他是战略家，擅长排兵布阵、心理战，会整合媒体、裁判、其他球队等场内外资源。他是英超足球的终极大boss。不管有多大牌的球星，曼联还是只有弗格森说了算。这本书之所以畅销，不仅仅是因为弗格森是个传奇教练，同时，也是因为它有很大的商业价值。把书里的一整套心法放在商业经营上，也同样适用。我们的用户中，就有很多人，做了类似的迁移。