有颜有才谢霆锋谷歌全英文演讲：没有创造力的人终将被淘汰。【偶像】（订阅+关注，五星好评）

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【主讲人】谢霆锋 Nicholas Tse
华语流行乐男歌手、演员、音乐创作人、制作人、主持人、青年企业家，PO朝霆创始人。他作为歌手演员以及厨师的跨界身份将旅游美食人文以及明星八卦形成了一个新的组合。在2019年，他受谷歌邀请在google talks上发表了一个小时的英文演讲，两个关键词就是创意（creativity）和体验（experience）。以下为演讲节选。

【双语文稿】
I think creativity for me is the biggest thing, either it be through my music, or my food shows, or movies, or my business. Because I think, without creativity, we cannot really ensure our place in the market. And eventually, you will be left behind in the world.
对我来说，创意是最重要的东西。无论是我的音乐，我的美食节目，我的电影，或是我的生意，都需要创意。因为，在我看来，如果没有创意，我们就不能确保市场上有自己的一席之地。最终，我们也会被世界所淘汰。

Creativity comes in many different forms and styles, I guess. It doesn't have to be through movies, or that kind of artistry. It could be through tennis. It could be through agriculture, architecture, wood working, lecturing, whatever it may be. It could be through programming or engineering. I think if Google was not as creative when they were doing the algorithms back then, it would not be what it is today.
创意有许多不同的形式和风格。我猜。创意不必通过电影或者艺术表达出来。创意还可以通过网球、农业、建筑、木材加工和讲座等各种形式表现出来。可以通过编程或工程来展示。我认为如果当年Google创办人设计算法的时候没有创意，Google就不会是今天的Google。

So a lot of people would say, you know, (yeah) I'm not the creative type. No, we all are. We just have to find that one edge. We have to find how we can synergize and capitalize on that on our own strengths. But it is getting harder and harder to be creative, I think, in this world,  because everyday we a re flooded by so much content in our phones. All the blogs that we look at, all the comments, all the likes, all the streaming, all the films. Everything. But unknowingly, unknowingly we are so almost too inspired to a point where we are losing ourselves, because we are taking in everybody else's ideas-- their thoughts, their voices. 
你知道的，许多人会说“我属于那类没有创意的人”。不，我们都是没创意的人。我们只是不得不找到一个优势。我们必须找到如何协同发挥和充分利用自己的优势。但我觉得现在要有创意是越来越难了。我认为当今世界，每天我们的手机里都充斥着各种不同的内容。我们所看的博客、留言、点赞，所有的视频、电影等等。我们在不知不觉中被过度启发，从而失去自我。因为我们不断地吸收别人的主意，别人的想法，别人的声音。 

Therefore, if we are not creative enough, we tend to what we call 'we would ride on other people's ideas. Let's twist. But when we get into a habit of that, we forget about being original, being really creative, starting our own ideas. And to me that is very, very dangerous, because if what you put out is no different than the person next to you, if what you contribute to the company is just the same as everybody else in the room. Let me tell you something. Next year you won't be here. The comany doesn't need you. Eventually the market doesn't need you. And the world they don't need you.
 所以如果我们不够有创意，我们就会越来越“依赖别人的想法”。让我们模仿。但是如果我们习惯了这样做，我们就会忘记了需要原创，需要有创造性，有我们自己的想法。缺乏创意对我来说是一件非常非常危险的事，如果你的东西和别人的没两样，如果你对公司的贡献其实和其他人差不多。那我告诉你，明年你就不在了。公司不再需要你了。早晚市场也不需要你了。世界很快也都不需要你了。

So constantly ask yourself how you can contribute more than the person next to you. I've been in my industry for more than 22 years now. And I tell you, I ask myself that question every damn day. Every day. Through music, through film, through my shows, thtough my business. How do I be more creative? That is very, very hard. And maybe even in some fields, it's getting harder and harder. Like in music, I would say that it is harder for me now to compose a very good piece of music than it was 15, 20 years ago, because the time signatures or the combinations of the notes are simply being taken up. It is harder to write something original than now and have it not sound like that it has been written by someone, sometime, like some song back then. Because it's been done. But in our world, that's what is happening is because all the ideas are being voiced up. And we are seeing it. So if we don't voice out lod enough, clear enough, soon enough, we are actually behind. So I urge you-- the first key word that I would want to touch on is actually creativity.
所以你要不断的问自己，你如何能够比你身边的人贡献更多。我在这个行业超过22年了，我告诉你，我每天都问自己这个问题。每一天。无论是通过音乐、电影、我的电视节目，通过我的生意，我如何可以更有创意？这真的很难。而且有些行业会越来越难。拿音乐来说吧，我觉得现在创作一首好听的曲，比起15、20年前更难。因为各种节拍、音符组合都已经被用过了。现在要写一首原创的歌曲，让它听起来不像任何一首被人写过的老歌非常难。因为已经有人写过了。我们世界正在面临着这个状况，很多主意都被说出来了。我们都看到了。所以如果你的声音不够大，不够清晰，很快你就会落后。所以我要说，我想谈的第一个关键词，是“创意”。