Susan三叶草 2022年1月14日 上午10:44

Turns out, the milkshakes didn't do that particular job at all well.When we watched those father-son tables,the dads,like me,finished their meal first.The son would then finish his.And then he would pick up that thick milkshake- and it took him forever to suck it up that thin little straw.
Dads didn't hire the milkshake to keep their son entertained for a long time;they hired it to be nice.They'd patiently wait while their son struggled to make progress on the shake. But after a while, they'd grow impatient.“Look, son,I'm sorry,but we don't have all night….”They'd clean up their table and the milkshake would get thrown away half finished.
If our fast-food chain asked me,“So, Clay .…how can we improve the milkshake so that you'll buy more of them?Thicker? Sweeter? Bigger?” I wouldn't know what to say, be- cause I hire it for two fundamentally different jobs.Then, when they averaged up the responses of the key forty-five- to sixty-five-year-old demographic segment that has the highest proclivity to buy milkshakes, it would guide them to develop a one-size-fits-none product that doesn't do either job well.
事实证明，奶昔并不能很好地完成这项特殊的工作。当我们看那些父子餐桌时，爸爸们和我一样，先吃完了饭，之后儿子才吃完，然后他拿起那杯浓浓的奶昔——吸管太细，他花了很长时间才吸上来。
爸爸们雇奶昔不是为了让他们的儿子娱乐很长时间；他们雇它是为了示好，他们的儿子努力在奶昔上取得进展的时候，他们会耐心的等待。但过了一段时间，他们会变得不耐烦。“听着，儿子，我很抱歉，但是我们没有整晚的时间……”他们会清理桌子，喝了一半的奶昔被扔掉。
如果快餐连锁店问我，“那么，克莱。…我们如何改进奶昔，让你买更多的奶昔？更浓？更甜？更大？”我不知道该说什么，因为我雇佣它是为了解决两个根本不同的问题。然后，当他们对购买奶昔倾向最高的45岁至65岁的主要人群的反应进行平均时，会引导他们开发一种“一刀切”的产品，这样的产品都不能很好地解决这两个问题。