City News丨105 Shows and Exhibitions Held During Shenzhen Fashion Week

S02 EP11: City News丨105 shows and exhibitions held during Shenzhen Fashion Week with over 1 million online visitors

On November 1st, the eight-day long S/S 2022 Shenzhen Fashion Week came to an end in Dalang Fashion Town. A total of 105 runway shows and design exhibitions were held at the three venues in Nanshan, Futian and Dalang Longhua, an increase of nearly 30% over the previous event, attracting an audience of over 30,000 people offline and over one million online. In addition, the first GBA Fashion Awards were presented during the Week. Titles such as "Award of Special Contribution to the Revitalization of Textile Intangible Cultural Heritage", "Fashion Brand of the Year with Best Value Growth Potential", "Esteemed Fashion Brand of the Year" were given based on multiple indicators including design innovation, commercial value, brand influence and social responsibility. Gao Yang, Han Lei and other designers were named "Top 10 Designers of the Year".

Real-time IPR recognition system employed for the first time for runway pieces

As a hub for China's fashion industry, Shenzhen has held eight Shenzhen Fashion Weeks, and continues to endorse original Chinese design and Chinese fashion in global fashion industry. This year's Fashion Week has created a city-wide fashion event with universal participation and a deep integration of technology and fashion. From the 360°immersive curved screen-equipped runway to the livestreamed shows featuring free viewpoint videos, the concepts of high definition, novelty and interplay were embedded into the online viewing and interaction of the audience to enhance their experience and engagement.

During the Fashion Week, the “GBA Fashion Industry IPR Filing Platform" was launched by the organizer, establishing the world's first real-time IPR recognition system for runway pieces based on imagery AI and machine vision. Video and images of showing brands can be uploaded to the platform in real time for AI identification and IPR recognition, thus building a digital IPR protection system. Over 3,000 designs have been recognized in real time, and over 100,000 AI labels have been identified.

Original designer brands account for over 60%

Designers of new generations have injected fresh design energy and avant-garde vibes into this year's event. It is reported that original designer brands account for over 60% of the total. The debut of a number of emerging domestic designer brands has drawn numerous buyers, KOLs, influencers and bloggers to the shows. The "International Designer Brand Show", bringing together designers from eight countries and regions, opened the first dialogue between international pioneer designers and their Chinese counterparts, pumping fresh momentum into Shenzhen’s fashion industry and showcasing the fashion philosophy of local young designers to the rest of the world.

The show has perfectly revealed the strengths of Chinese home-grown brands. A large number of top-notch domestic fashion brands and renowned designers released new pieces at the show. Elements of Dunhuang culture, Yi (ethnic) style and Miao (ethnic) embroidery (Chinese intangible cultural heritage item) were fused with modern fashion, contributing Shenzhen’s effort to the inheritance, revitalization and innovation of Chinese intangible cultural heritage and calling out fresh vitality of traditional culture. In addition, the "Technology and Light" Show presented themes such as futuristic city, crossover of arts and environmental protection, and avant-garde trends, giving further testament to Shenzhen's leading position in up-market fashion industry and Shenzhen Fashion Week’s role as the most-favored platform to debut premium women’s wear.

第二季第十一集：城市资讯｜深圳时装周举办105场走秀和展览，线上观众超100万人次

11月1日，历时8天的深圳时装周2022春夏系列于在大浪时尚小镇落下帷幕。南山、福田、龙华大浪三大会场共举办105场走秀和设计师静态展，较前一届增长了近30%。现场参与观众共计3万多人次，通过线上观秀的观众超过100万人次。此外，本届时装周期期间还诞生了首届湾区时尚大奖，从设计创新、商业价值、品牌影响力、社会责任等多维度评选出“纺织非遗活化特别贡献奖”、 “年度升值潜力时装品牌”、 “年度杰出时装品牌”等各类奖项，高阳、韩磊等将“年度十佳设计师”收入囊中。 

率先使用走秀款实时确权系统

深圳作为中国举足轻重的时尚产业聚集地，至今已成功举办过八届深圳时装周，并在国际时尚圈持续为中国原创设计、中国时尚发声。本届时装周沉浸式地打造了一场全民参与、‘科技+时尚’深度融合的城市级时尚盛会。从360度沉浸式球幕科技秀场，到基于自由视角拍摄的云裳数字直播秀，三大会场将高清、新颖、交互等理念融合到秀演的线上观摩和互动中，提升受众的体验感和参与度。

时装周期间，主办方发布了“湾区时尚产业知识产权备案平台”，打造全球首个图像AI和机器视觉的走秀款实时确权系统。参秀品牌视频和图像可同步上传平台，AI自动识别，实时确权，构建数字化知识产权保护体系。目前已经实时确权超3000套设计，人工智能自动识别标签数超十万个。

原创设计品牌占比超过60%

新生力量为本届时装周带来了鲜活的设计能量和先锋气质。据了解，此次原创设计品牌占比超过60%，一批国内新锐设计师品牌纷纷亮相，吸引了众多买手、KOL、网红和博主参与。汇聚8个国家和地区设计师的“国际设计师品牌联展”，开启了国际先锋设计力量和国内设计师的首次对话，为深圳服装产业注入“新鲜血液”，向全球展现新生代设计师的时尚态度。

国内本土品牌大秀，则充分彰显了品牌融合的实力。秀场上，一大批国内一线时装品牌和知名设计师集中发布新品。敦煌文化、彝族风情、中国传统非遗苗绣等元素与现代时装融合，为非遗的传承、活化、创新贡献深圳力量，让传统文化焕发出全新的生命力。此外，以“科技光影”呈现超时空未来城市、用“艺术跨界秀”呈现绿色环保、先锋潮流等主题的大秀，再次印证了深圳在高端时装领域的引领地位和深圳时装周“高级女装中国首选发布平台”定位。