01.怎么挖掘创业机会How to explore entrepreneurial opportunities

Are you itching to start your own business with all the drums and firecrackers going off? But where should you start your business? WeChat's "Beast Li" recently wrote an article to tell you how to explore entrepreneurial opportunities.
Firstly, when there are non-consumers in the market, congratulations, here's your chance! Simply put, non-consumers are people who can't afford to spend money, and this part of the population cares more about cheap and simple. For example, Meitu Xiuxiu will never be as good as PS, but a retouching software is better than nothing!
Facebook is never as good as a real original cartoon, but it's better to be able to draw your own avatar with a cartoon than not having one at all. So one strategy entrepreneurs can use is: "Beat the giants where they are not."
Secondly, if there is a market of dissatisfied consumers, congratulations, here's your chance! A discontented consumer is a consumer who has become more demanding and may not care to spend more money for a better experience. For example, a few bucks for a meat bun couldn't be cheaper. So there's the "West Shaoji Meat Loaf", which sells higher-end meat loaf at a higher price and wins the market. "The pancake fruit is the most loser's food, but Huang Taiji has sold the pancake fruit to more than 20 yuan a piece, to meet the high-end demand.
You see, when something is cheap enough, you might as well think backwards to see if there is any chance of "selling more expensive".
Thirdly, if you can redefine the way consumers use a product, congratulations, here's your chance! What this means is that you should try to create a whole new system of product features, so that the product is not limited to its original function. For example, the mobile phone was a traditional communication tool, people only used it to make calls and send text messages. Until Steve Jobs turned it into a small computer, the way the phone was used was turned upside down. Another example is that headphones were supposed to be for listening to music, but BEATS turned them into personalised jewellery and they became a huge success instead.
So, you can look closely at the products around you and ask yourself: what else might people be using this product for besides its original function? There could be a huge entrepreneurial opportunity here.
重点词汇
there are 有 ; 可数名词的复数形式 ; 许多重要事情要谈
in the market 在市场里；想买的
spend money 花钱
For example 例如 ; 比如
as good as 几乎 ; 差不多
better than nothing 比没有好;比没有强
be able to 能够 ; 能做到…的 ; 可以…的
面对创业界一片锣鼓喧天、鞭炮齐鸣的景象，你是不是手痒了呢？可是业该从何创起呢？微信大V“李叫兽”最近写了篇文章，告诉你怎么挖掘创业机会。
第一， 当市场存在非消费者的时候，恭喜你，机会来了！简单来讲，非消费者就是消费不起的人，这部分人更加在乎便宜和简单，有得用总比没得用要强，这里面就是商机。比如，美图秀秀永远比不上PS，但是有个修图软件总比没有强啊
脸萌永远比不上真正的原创漫画，但是自己能把头像用漫画画出来总比没有要强啊。所以，创业者可以采用的一种策略就是："巨头不在哪里，就在哪里打败他们。"
第二，如果市场存在欲求不满的消费者时候，恭喜你，你的机会来了！欲求不满，就是消费者需求变高了，为了更好的体验，他们可能不在乎多花点钱。比如，区区几块钱的肉夹馍，实在是不能更便宜了。于是就有了“西少爷肉夹馍”，用更高的价格卖更高端的肉夹馍，赢得了市场；再比如．“煎饼果子”是最屌丝的食品吧，黄太吉硬是把煎饼果子卖到20多块钱一个，满足了高端需求。
你看，当一个东西足够便宜的时候，你倒是不妨倒过来想想“卖贵点”有没有机会。
第三，如果你能重新定义消费者使用产品的方式，恭喜你，机会来了！这句话的意思是，你应该试着开创全新的产品功能体系，让产品不再局限于原来的功能。比如手机本来是个传统的通讯工具，人们只用它打电话发短信。直到乔布斯把它变成了小型电脑，手机的使用方式被颠覆了。再比如，耳机本来是听音乐，但是BEATS把耳机变成了个性化的首饰，反而大获成功。
所以，你可以仔细观察周边的产品，问自己：这个产品除了完成它本来的功能，人们还可能用它达到什么目的？这里面可能蕴含着巨大的创业机会。