大数据如何挑战并验证设计过程

主播：Gerard Corcoran，Hassell CEO

嘉宾：Norion Ubechel, Place Intelligence CEO

城市正面临着巨大的压力。

那些为我们的生活带来活力的一块块城市拼图如公共空间、大学、博物馆、美术馆和体育场馆等场所，受到疫情的影响而渐渐沉寂。

随着大部分的地区开始复原，我们需要更深入地理解城市空间运作的根本，以及如何吸引人们重回公共场所。

然而，设计和大数据之间互相作用的重要性常常被城市塑造者忽略。

“通过将数据叠加分析，我们可以获得人们如何使用场所、人们对场所有何意见、场所如何有效盈利的运营，以及一个场所如何与周围的空间互相关联方面的信息。而这些正是我们了解城市空间的历史、现在和未来动能的机会。同时，通过数据比对分析，我们还可以比较全球的同类型场所。”Place Intelligence公司CEO，NorionUbechel说。

在设计和大数据互相作用的过程中，设计师的角色是不可忽视的，通过数据，设计师能和业主开展更有效，更有意义的对话，从而为客户带来可衡量的社会、文化和经济价值。

“能够看到世界各地的数据，分析多年与趋势相关的数据，让客户在决策时更有信心。”Hassell CEO，Gerard Corcoran说。

在本期节目中，Gerard Cororan和大数据及人类洞察企业Place Intelligence的CEO，Norion Ubechel进行对谈，审视数据在设计深受人们喜爱的场所中的价值。

“我认为在未来几年，我们将看到大数据技术大量应用于设计领域的趋势。我们还会看到这些大数据分析的成果如何通过新的方式影响决策过程。”

Norion Ubechel, Place Intelligence

How big data can challenge - and validate - the design process

HOST: Gerard Corcoran, CEO, Hassell

GUEST: Norion Ubechel, CEO, Place Intelligence

Our cities are under pressure.

The parts of the urban puzzle that make them dynamic hubs fell silent throughout COVID-19 – the public spaces, universities, museums, galleries and sporting centres so critical to our urban narrative.

As we begin to emerge from the initial shock of the pandemic it’s more important than ever for cities to understand how their spaces work and how to attract people back.

One advantage city shapers have but often don’t use to full effect is the increasingly important interplay between design and big data.

“The opportunity is to understand historical, current and future dynamics of urban places, by overlaying data sets that tell us how people use a place, how they feel about it, how it’s performed economically and how it relates to other places around it - and in comparison to other similar places, globally,” says Norion Ubechel, CEO of Place Intelligence.

The role of designers in this process is crucial because they can use this data to have much more informed and meaningful conversations with clients to generate outcomes that deliver measurable social, cultural and economic value.

“Being able to look at any location anywhere in the world and analyse years of trend related data enables clients to have a lot more confidence in the decision-making process,” says Gerard Corcoran, CEO Hassell.

For episode 1 in the second season of Hassell Talks, Gerard Corcoran joins big data and human insights firm Place Intelligence’s CEO Norion Ubechel to examine the value of data in the design of places people love.

“I think we’ll see a tremendous adoption of big data technologies into the design world over the next couple of years and we’ll also see new ways that this information is being applied to the decision-making processes that we use.”
Norion Ubechel, Place Intelligence