8.3 P3 产品展示大会地点和设备

PART THREE: DISCUSSION

Choosing a Venue for Product Prensentation

Your company is considering choosing a venue for product presentation.You’ve been asked to make recommendations about what basic requirements the venue has to meet.Discuss and decide:

l what facilities the venue should provide

l where the venue should be located

选择举办产品展示会得地点

你们俩所在公司正在考虑选择某个地点召开产品展示会。请你们俩对该地点需符合什么基本要求提出建议。讨论并决定：

l 该地点需提供什么样的场地和设备

l 该地点需坐落在哪个位置

A: Well, you know our company is going toorganize a product presentation and needs to choose a venue.What basic requirements do you think the venue has to meet?

B:I think there are some facilities that we cannot do without.You know, for a product presentation, the purpose is to give information and to arouse the audience’s interest to buy the product, so a lecture-hall likeauditorium would be desirable.

A: Do you mean the kind of halls with the tiers of seats rising one above another?

B: Exactly.It is expected that there will be a lot of people coming, so we have to consider the layout of the presentation room.A lecture-hall like auditorium is good for concentration.

A: You’re right.It should not be a U-shaped room for seminars or a round-table room for discussion.

B: And the room has to be equipped with basic presentation facilities, such as flip charts, equipment for using powerpoint effectively, microphones, white board and OHP, etc, so as to betterpublicise and promote the product to all prospective customers.

A: Speaking of microphones, we’d better ask for a wireless lapel mike.With that, the presenter can move about the platform to make the atmosphere more lively.

B: Even with all the facilities ready,ample preparations should be done before the presentation to ensure that nothing goes wrong even when the PC crashes and the projection system fails to work.

A: Another important thing is location of the venue.We’d better choose a starred hotel with a complete range of conference facilities.

B: I agree.A starred hotel gives a certain status to the presentation.

A: Yeah.It is likely to be associated with reliability and professionalism, which can leave a better impression on people attending the presentation.

B: And the hotel should be nicely located at the center of the city with good transport connections.In that way, more people will come.

A: And more people will know about the product.

A:你知道我们公司将要选择一个地点来举行产品展示会。你认为什么样的地点能满足基本需求？

B:我认为与有许多必须提供的设施。你知道为了产品展示，目的是提供信息让观众产生购买产品的兴趣，因此像礼堂这种演讲大厅是必不可少的。

A:你的意思是那种作为一级比一级高的大厅么？

B：是的。期待将会有很多观众到来，因此我们必须考虑演讲大厅的陈设。像礼堂这样的演讲厅有利于集中注意力。

A:是的。不应是为研讨会或者圆桌会议讨论用的U型房间。

B：房间也应该具备基础的演讲设施，比如挂图、有效使用投影幻灯片的设备、麦克风、白板及投影仪等。能够更好为潜在客户宣传和战士产品。

A:发言用的麦克风，我们最好要求无线佩戴式话筒。用这种话筒，演讲者可以在演讲台上移动使气氛更加生动。

B:即使准备好所有设施，在演讲前充分的准备能够保证即使当电脑崩溃和投影系统无法工作时，也不会出错。

A:另一个重要的因素是演讲的地点。我们最好选择在会议设施齐全的星级酒店。

B：我同意。星级酒店展示了演讲的地位。

A:是的。星级酒店可以让观众联想到可依赖性和高职业标准。可以为出席者留下一个好的印象。

B:而且酒店应该坐落在市中心地处便利的地区具备良好的交通。这样一来，更多的人回来参加。

A:而且更多的人将会了解相关产品。