IWP 467 Consumers China

Italian Wine Podcast Episode 467: How Covid-19 changed wine consumer behaviors in China

Audio from the wine2wine 2020 session with Natalie Wang and Alice Wong.

The session will focus on the impacts of the pandemic on China's wine market and how it has changed wine consumer behaviours. It will also examine how Covid-19 accelerated wine trends including e-commerce wine sales, livestreaming broadcast, and social media marketing. The session will delve deep into case studies to illustrate how these trends have affected wine sales.

Italian Wine Podcast is a proud media partner of wine2wine2020.

Visit  www.wine2wine.net for more information.