46. 第二十三篇 Small businesses（下）讲解音频

第二十三篇 Small businesses（下）

Writing a business plan thateveryone in the organization understands and follows will help to provide thenecessary focus and direction.

重点词汇：

1. write a business plan 写一份商业计划

It's important to state clearlywhat the purpose of the business is.

Now, if for some reason abusiness plan doesn't work, try hard to discover why not, rewrite it, andimmediately focus on the new plan.

重点词汇：

1. state  表达，表述    

2. 愿景 vision   使命mission

3. work 起作用

固定搭配：

1. some reason 某个原因；some reasons 某些原因

2. try hard to 尽力去

A word of caution, however,never give up a bad plan without replacing it.

A business has to have a planbecause it can't afford to waste its limited resources.

And, as you know, waste leads tounnecessarily high production costs.

固定搭配：

1. a word of caution提醒一下

2. afford to do sth. 承担做某事

3. lead to =give rise to 导致

Production costs are at theheart of the company's ability to make a high-quality product and sell it at anaffordable price.

1. at the heart of =core 处在核心

2. a high-quality product 物美

3. at an affordable price价廉

4. make medical treatmentaffordable and accessible 解决看病难看病贵的问题

重点知识回顾

重点词汇：

1. state  表达，表述     2. 愿景 vision   使命mission     3. work 起作用

短语搭配：

1. write a business plan 写一份商业计划

2. some reason 某个原因；some reasons 某些原因

3. try hard to 尽力去                  4. a word of caution提醒一下

5. afford to do sth. 承担做某事         6. lead to =give rise to 导致

重点搭配：

1. at the heart of =core 处在核心       2. a high-quality product 物美

3. at an affordable price价廉

4. make medical treatmentaffordable and accessible 解决看病难、看病贵的问题