BEC-higher写作part two商务报告真题范文解析

Part two商务报告例解题目：
This year, your company has used an advertising agency to promote your products or services. Your boss has asked you to write a report about the advertising campaign which the agency arranged.

写作要求Write the report for your boss:
1, Outlining what the advertising campaign consisted of
2, Including what you feel the strengths and weaknesses of the campaign were
3, Explaining how successful you feel the advertising has been
4, Suggesting ideas for future advertising

写作流程
1， 确认要点
2， 寻找语言
3， 分段结构
4， 下笔成文

商务报告four paragraph
1, Introduction
(a 报告的目的，b阐明背景)
2, Findings
（a按重要顺序，将信息罗列 b周查过程、方法及结果）
3, Conclusion
(a解读调查结果 b进行比较和对比 c提供明确结论)
4, Recommendations
（a基于调查结果及结论b提供建议与行动方案）

Band 5 范文如下

Report on an Advertising Campaign

Introduction

Our company, Tech-design Ltd, was running an advertising campaign in summer 2019 in cooperation with advertising agency, ATN .Ltd. The aim of this report is to evaluate how successfully the campaign was carried out and also to assess main points, which need to be taken into accounts when organizing summer 2019 campaign.

Content of the Campaign

In the campaign three different approaches were used:
Firstly, the current accounts of Tech-design were informed by sending them an email or a paper-letter including a catalogue, presenting all the latest products. In addition, the prospective customers and the general public were approached by the use of two mass media: TV and magazines.

Findings of the Campaign

One of the strengths was that Tech-design was able to reach an audience of over 100,000 future customers by using different publicity methods. Plus research suggests Tech-design has built a reliable image to the public in the line of business.(优势)

However, the weakness of this campaign, according to the survey, was that the August launch date almost clashed with other competitors. Therefore, it is not certain that Tech-design will be able to enlarge its market share in the highly competitive marketing.（劣势）

Recommendations

When starting to prepare the summer 2019 campaign. It is suggested that Tech-design take more visible and aggressive measures that before, such as market research taken 3-4 months ahead.
（240 words）

复习一下：
商务报告书写如何增加可行性实战须知Notes
1， Provide a subject and paragraph headings.
2， Use small paragraphs.
3， Use bullet points or number paragraphs.
4, Be accurate, brief and clear