10.Fast Food Makes Us Less Patient

Passage 10 Fast Food Makes Us Less Patient

Fast food is amultibillion-dollar industry, and for some of us, drive-through dinner hasbecome a way of life. Granted, sometimes we grab something quick because wereally don't have time. But psychologists got to wondering whether all thisspeed eating might actually make us less patient. In a series of experiments,the scientists showed volunteers logos from several fast-food chains or askedthem to recall the last time they'd visited. And they found that folks who hadthought about fast food would then read faster, even though no one told them tohurry. And they also expressed a preference for time-saving products, likeshampoo plus conditioner. And they tended to opt for immediate rewards, likegetting a small cash payment right away rather than waiting a week for a largersum. So if you want to ease the pace, forget meditation. Try a slow cooker.