Trade Shows Pt. 2 - Making Your First Show a Success

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A trade show can be an effective platform for foreign technology vendors to enter the China market. Achieving success requires up-front planning, tireless execution during the show, and diligent follow up. Many of the details involved are different from other markets and require a unique approach. In this episode, Michelle Zou discusses what is required for foreign technology leaders to manage a successful Chinese trade show from beginning to end.